TRAFFIC VERIFICATION Sample Clauses

The Traffic Verification clause establishes the procedures and standards for confirming the accuracy and legitimacy of reported traffic, such as website visits or ad impressions, in digital advertising agreements. Typically, this clause outlines the methods, tools, or third-party services that may be used to audit or monitor traffic data, and may specify the frequency of verification or the consequences of discrepancies. Its core function is to ensure transparency and trust between parties by preventing fraudulent or inflated traffic reporting, thereby protecting both advertisers and publishers from financial or reputational harm.