Trade Marks. 4.1 Trade-mark License and Branding (a) it is the sole owner of all right, title, and interest in and to its Trade-marks; (b) any use of the other Party's Trade-marks enures solely to the benefit of that Party and neither Party acquires any rights in the other Party's Trade-marks as a result of such use; (c) it shall maintain and exercise control over the character and quality of the use of its Trade-marks as used in association with the Program; and (d) whenever it uses the other Party's Trade-marks in accordance with this Agreement, it shall (i) use such Trade-marks strictly in accordance with that other Party's standards of quality and specifications for appearance and style as may be supplied by that Party from time to time; (ii) use such Trade-marks only in the manner and form approved by that Party; (iii) clearly identify the use of the Trade-marks as a licenced use and identify the other Party as the owner of the Trade-marks, in any manner specified by the other Party from time to time; and (iv) not alter, modify, dilute or otherwise misuse the Trade-marks.
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Sources: Program Agreement, Program Agreement, Program Agreement