Tracking Tags Clause Samples

The Tracking Tags clause establishes the rules and permissions for placing and using tracking technologies, such as pixels or cookies, within digital content or on websites. Typically, this clause specifies which party is allowed to implement tracking tags, the purposes for which data may be collected (such as analytics or advertising), and any requirements for user consent or data privacy compliance. Its core function is to ensure transparency and control over data collection practices, helping both parties manage privacy obligations and avoid unauthorized tracking.
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Tracking Tags. During the Term, Advertiser agrees to place on mutually agreed upon page(s) of the Advertiser Site a pixel tracking tag as necessary for tracking and reporting through the Optimization Technology (the “Tracking Tag”). Unless otherwise approved by AOL, the page(s) containing the Tracking Tag shall be accessible to any visitor to the Advertiser Site (regardless of whether such visitor linked to the Advertiser Site from the AOL Network). Advertiser agrees to disclose within its standard privacy policy (in a clear and conspicuous manner) the data use and collection practices related to the Tracking Tag on the Advertiser Site.
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