Tourists. RV owners and renters who come into the area for a short stay, 3 - 7 days on average. The Company estimates 60% of sales are from snowbirds, 30% from Locals and 10% from Tourists. The information contained in our market analysis table, displays [YOUR COMPANY NAME] main markets. The Company will target advertising toward RV Parks to increase sales for the snowbird and tourist market segments. All of our customers will benefit from our professional reputation and exceptional customer service. Table: Market Analysis Market Analysis 2010 2011 2012 2013 2014 Potential Customers Growth CAGR Snowbirds 3% 2,028 2,089 2,152 2,217 2,284 3.02% Local residents 2% 1,014 1,034 1,055 1,076 1,098 2.01% Tourists 3% 338 348 358 369 380 2.97% Total 2.71% 3,380 3,471 3,565 3,662 3,762 2.71% Chart: Market Analysis (Pie)
Tourists. Each group’s specific needs are ranked based on Xxxxxxx Xxxxxx’x hierarchy of needs, supported by the questionnaire results and the conclusions of the focus groups organized in Q4 2019. While at the level of the population as a whole, the pyramid of citizens’ needs looks like in the figure below, the following boxes show the specific needs and aspirations, broken down by groups. Likewise, the general needs of the private sector will be nuanced, given the particularities of the various groups considered in this category. Table 7. The private sector and citizens’ pyramid of needs The citizens’ pyramid of needs The needs of the existing citizens, or of those who can be attracted, are grouped into the following categories: • Job opportunities • Basic housing and infrastructure (public utilities), supported by quality education and health services, social services • Connectivity - accessibility and mobility in the territory by different means of transport and means of communication • Good governance and effective and efficient administration, providing high quality public services, effectively responding to local needs, maintaining open channels of communication and involving the population in the public interest decision. • Quality of life - clean environment, attractive public spaces, good urban design, beautiful buildings, a thriving cultural life, entertainment opportunities, etc. The citizens’ pyramid of needs The needs of the existing citizens, or of those who can be attracted, are grouped into the following categories: The private sector’s pyramid of needs The needs of businessmen/representatives of private companies anitors can be grouped into the following categories: • Qualified workforce - human resource availability, education and qualification level • Land, office space and basic infrastructure, information on the real estate market, decommissioned industrial land/unexploited land • Connectivity - well-developed local and regional infrastructure to facilitate commuting and access to markets (modernized highway network, good airport, rail, and naval infrastructures, as well as the availability of an ICT infrastructure). • Good governance and effective and efficient administration, providing quality public services, clear regulations and timely issued building permits, appropriate fiscal policies. • Quality of life - clean environment, attractive public spaces, good urban design, beautiful buildings, a thriving cultural life, entertainment opportunit...
Tourists. Focus group conclusion: Tourism in Bucharest is mostly a business type of tourism that generates lower profits than other types of tourism. The analysis of tourist types highlighted the lack of important categories of tourism: cultural, educational, health, wellness, etc. However, tourism is a developing sector, with a growing number of tourists. Hotels are being built, tourist areas that were not taken into consideration for tourism purposes a few years ago are now being developed, the offer of tourist services and attractions is currently improved and diversified. However, these are only small improvements, especially when considering the major tourism potential of the capital city. The whole country is poorly promoted in terms of tourism potential and the little information about Romania also reflects in the small number of tourists visiting the capital city. There are no international promotion campaigns, the city is not being promoted in transit areas (airports, means of transport, streets, etc.). Answers to the questionnaire:
Tourists. 5. The Trip Voucher is booked for the following persons indicated by the Customer and such persons are referred to as Tourists, hereinafter – the Tourists, in the present Contract: ____________________ ____________________
