Common use of Total Exercise Price Clause in Contracts

Total Exercise Price. The above Optionee has requested that we finance the exercise of the above Option to purchase shares of common stock, par value $.01 per share, of ValueVision Media, Inc. (the “Company”) and has given us irrevocable instructions to promptly deliver to the Company the amount of sale or loan proceeds from such shares to be issued pursuant to such exercise to satisfy the Optionee’s obligation to pay the Total Exercise Price. Very truly yours, Broker Name By

Total Exercise Price. The above Optionee has requested that we finance the exercise of the above Option to purchase shares Shares of common stock, par value $.01 per share, Common Stock of ValueVision Media, Inc. (the “CompanyCOMPANY”) and has given us irrevocable instructions to promptly deliver to the Company the amount of sale or loan proceeds from such shares the Shares to be issued pursuant to such exercise to satisfy the Optionee’s obligation to pay the Total Exercise Price. Very truly yours, Broker Name By