Common use of Targeted Marketing Clause in Contracts

Targeted Marketing. StarMedia shall designate a point person to work ------------------ with Cyberian Outpost personnel to provide the following services: (i) the translation into the Local Languages, [XXXXXX] of the Newsletter which Cyberian Outpost delivers to its customer base via electronic mail and (ii) using commercially reasonable efforts to measure the effectiveness of marketing strategies employed pursuant to Sections 2.2 and 2. 3. StarMedia may, in its sole discretion, arrange for the translation into the Local Languages of product reviews and other material provided by Cyberian Outpost, provided that if StarMedia does elect to arrange for such translations, Cyberian Outpost agrees that such translations shall be available only to users of the StarMedia Website, and shall not be used or seen by users of the Cyberian Outpost Website which have not utilized the Link.