Social Media Posts Clause Samples

Social Media Posts. During the Term, all social media posts (“Posts”) by Influencer will conform to the specifications and instructions provided from time to time by Company together with necessary briefing materialsfor each applicable campaign (the “Campaign Materials”). All Posts will meet the following requirements: (a) Posts must comply with the Competition Bureau of Canada’s (the “Competition Bureau”) influencer marketing guidelines (the “Bureau’s Influencer Marketing Guidelines”) and the Ad Standards Canada’s (the “ASC”) Influencer Marketing Disclosure Guidelines (the “ASC Influencer Marketing Guidelines”), and, when applicable, the United States Federal Trade Commission’s (the “FTC”) Guides Concerning Endorsements and Testimonials, for which links are provided in Exhibit B. Influencer agrees to participate in any training required by Company with respect to compliance with the Bureau’s Influencer Marketing Guidelines and the ASC Influencer Marketing Guidelines. Influencer must clearly and conspicuously disclose “material connection” with Company, making it clear that Influencer is a paid influencer and, when applicable, has received free products, services or travel. For static posts, the disclosure must appear in the caption as part of the main message and not buried in hashtags to ensure it is clearly and prominently visible at first glance. For character-limited posts, the brand and the disclosure must be clearly visible despite the space limitation, and each post must have its own disclosure. For video posts, the disclosure must be placed at the beginning of the video (within the first 30 seconds) and included in the video description or caption. For stories, the disclosure must appear at the beginning of the story and be verbally mentioned or displayed visually. For blogs, the disclosure of the material connection must be written out and made before a URL. Influencer may not bury the disclosure in a link or place the disclosure in a string of hashtags or other disclosures. If a platform does not allow for a clear and conspicuous disclosure, Influencer should not use that platform. (b) Posts should only make factual statements about Company and its products and services, which Influencer knows for certain are true and can be proven or verified. In the Campaign Materials, when applicable, Company will provide Influencer with a list of verified factual statements that Influencer may use in the Posts. (c) Although Company wants Influencer’s Posts to be authentic and b...