SEO Services. Company agrees to provide Customer with SEO Services as described in the Order Form and this Agreement. Company is authorized to use the specific keywords and/or phases set forth in the Order Form or presented in other communications for development, improving the ranking of, and/or positioning the contents of the Customer's URL(s) (as set forth in the Order Form) in search engines and/or directories. SEO Services are intended to provide the Customer with preferential positioning in selected search engines and report results on an ongoing and timely basis. SEO Services include: • Research keywords and phrases to select appropriate, relevant search terms. The number of keywords is set forth in the Order Form. Additional keyword purchases will require a separate Order Form or mutually agreed form of communication as a change order. • Submit Customer's pages to search engines and directories as set forth in the Order Form or this Agreement. • Create positioning reports showing rankings in the major search engines and under which keywords.
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Sources: Web Site Development Agreement, Search Engine Optimization and Reporting Agreement