Common use of PURCHASER MATERIAL Clause in Contracts

PURCHASER MATERIAL. (a) For the purposes of this Agreement, “Materials” means, for linear Ads, the script, video, audio, and all necessary written instructions concerning the content for each linear Ad, including but not limited to dates of talent cycles for each linear Ad and, for digital Ads, all creative material, along with HTML links. The Purchaser, at its expense, shall provide BAM with exhibition ready Materials: (i) in the case of linear Ads, at least two (2) business days prior to the first scheduled exhibition; and (ii) in the case of banner digital Ads, rich media and video digital Ads, at least three (3) business days prior to the first scheduled exhibition. Further, in the case of digital Ads, Purchaser will provide all Materials in working order (including GIF, Flash, and Rich Media files etc.), in accordance with the policies of BAM in effect from time to time, including (without limitation) in regards to the manner of transmission to BAM. Purchaser shall retain a copy of all Materials and/or Ads submitted to BAM.