Pseudonymous Data Clause Samples

Pseudonymous Data. Online advertising data are commonly associated with online identifiers which on their own are considered ’pseudonymous’ (i.e. they cannot be attributed to a specific individual without the use of additional information). Google has a robust set of policies and technical and organisational controls in place to ensure the separation between pseudonymous data and personally identifiable user information (i.e. information that could be used on its own to directly identify, contact, or precisely locate an individual), such as a user’s Google account data. Google policies only allow for information flows between pseudonymous and personally identifiable data in strictly limited circumstances.