Product Labeling. All GSI Products shall be sold under the GSI name and logo which will be the predominant branding element. Both parties acknowledge and agree that the presence of PKI's "PerkinElmer" brand will facilitate market recognition, credibility and customer communications. Accordingly, PKI shall cooperate with GSI to design and produce a subordinated brand label for GSI Products distributed outside Core Markets (eg. "in partnership with PerkinElmer) and a miniature brand label (eg. "Perk▇▇ ▇▇▇▇▇ ▇▇▇bal alliance partner) for use in Core Markets. PE shall bear all of its own costs and expenses incurred in connection with such design activity and GSI shall bear its own cost in connection with production activities.
Appears in 3 contracts
Sources: Sales and Distribution Agreement (Genomic Solutions Inc), Sales, Marketing and Distribution Agreement (Genomic Solutions Inc), Sales, Marketing and Distribution Agreement (Genomic Solutions Inc)