Common use of Platform Data Clause in Contracts

Platform Data. As between the parties, Platform Data is the exclusive property of Quantcast (or its third-party partners). Company may use Platform Data (whether directly, to the extent presented to Company in the Platform, or indirectly, to the extent used by the Platform to enable the Services) solely internally and solely for the purpose of using the Services as described in this Agreement. As to any Platform Data that Company can access and export using the self-serve features of the Platform, Company will not share such Platform Data with any third-party except, if applicable, Company’s Client(s) that such Platform Data pertains to and/or third-party service providers who are each under confidentiality restrictions, and subject to the terms of this Agreement. If Quantcast provides Company with Platform Data outside the self-serve features of the Platform (e.g., further detail about available audiences, etc.), such Platform Data is subject to any applicable Additional Terms. Company will not attempt to extract or recreate any Third-Party Data or other Platform Data that is not readily accessible via the normal functionality presented in the Platform or assemble similar data or audience segments itself (directly or indirectly through a third-party) on the basis of Third-Party Data or other Platform Data or information derived from the use of such data under this Agreement.