Common use of Ongoing Relationship Clause in Contracts

Ongoing Relationship. Representative will manage the ongoing account relationship resulting from such Opportunity with WPP or the WPP Affiliate and/or the client as appropriate, which includes but is not limited to taking responsibility for: (i) maintaining the business relationships (ii) maintaining and growing the revenue as a result of renewals, volume growth, price increases, additional services, positive customer relationships and satisfaction, and (iii) resolving problems and identifying new Opportunities within that client account and within WPP or the WPP Affiliate. In general (but not necessarily) it is expected that WPP or the WPP Affiliate involved will collaborate with Representative as to the conduct these same activities relative to the client. It is part of Representative’s responsibilities to enlist the support of WPP or the WPP Affiliate on such matters as appropriate.