NATURE AND SCOPE OF MARKETING Clause Samples

NATURE AND SCOPE OF MARKETING. Fundamentals of Marketing, Historical Development of Marketing (lecture)………………………………………....................................... 4 Main Concepts of Marketing (seminar).................................................. 8 Case study............................................................................................... 10 Social Marketing (lecture)…………………………….......................... 11 Main Concepts of social Marketing and Model of Social Marketing (seminar)................................................................................................. 16 Case study............................................................................................... 17 Research Methods in Marketing, Marketing research process (lecture) 18 Marketing research process (seminar).................................................... 22 Workshop................................................................................................ 28 Research approaches in Marketing_qualitative and quantitative (lecture)................................................................................................... 29 Research instruments (seminar).............................................................. 31 Workshop................................................................................................ 32 What is Information and in Marketing (lecture)..................................... 33 Information management (seminar)....................................................... 36 Workshop................................................................................................ 38 Introduction to organizational Behavior (lecture).................................. 39 Features and Objectives of Organizational Behavior (seminar)............. 42 Workshop................................................................................................ 44 Introduction Communications Strategy in Marketing (lecture)............. 45 Marketing Communication Channels and Tools (seminar).................... 51 Workshop................................................................................................ 54 Digital technologies in Marketing (lecture)............................................ 55 Digital Marketing and Internet (seminar)............................................... 67 Workshop................................................................................................ 71 What is PR? (lecture)................................................