NATURE AND SCOPE OF MARKETING Sample Clauses

NATURE AND SCOPE OF MARKETING. Fundamentals of Marketing, Historical Development of Marketing (lecture)………………………………………....................................... 4 Main Concepts of Marketing (seminar).................................................. 8 Case study............................................................................................... 10 Week 2. SOCIAL MARKETING Social Marketing (lecture)…………………………….......................... 11 Main Concepts of social Marketing and Model of Social Marketing (seminar)................................................................................................. 16 Case study............................................................................................... 17 Week 3. RESEARCH METHODS IN MARKETING Research Methods in Marketing, Marketing research process (lecture) 18 Marketing research process (seminar).................................................... 22 Workshop................................................................................................ 28 Week 4. RESEARCH METHODS IN MARKETING II Research approaches in Marketing_qualitative and quantitative (lecture)................................................................................................... 29 Research instruments (seminar).............................................................. 31 Workshop................................................................................................ 32 Week 5. INFORMATION IN MARKETING What is Information and in Marketing (lecture)..................................... 33 Information management (seminar)....................................................... 36 Workshop................................................................................................ 38 Week 6. ORGANIZATIONAL BEHAVIOR Introduction to organizational Behavior (lecture).................................. 39 Features and Objectives of Organizational Behavior (seminar)............. 42 Workshop................................................................................................ 44 Week 7. COMMUNICATIONS STRATEGY IN MARKETING Introduction Communications Strategy in Marketing (lecture)............. 45 Marketing Communication Channels and Tools (seminar).................... 51 Workshop................................................................................................ 54 Week 8. DIGITAL MARKETING Digital technologies in Marketing (lecture)............................................ 55 Digital Marketing and Int...
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Related to NATURE AND SCOPE OF MARKETING

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