Mpath's Responsibilities. (a) Mpath will sell advertising on the eUniverse Web Sites on generally no less favorable terms than advertising sold on Mpath's Web Sites. (b) Mpath will undertake to sell all advertising inventory using Mpath's internal sales force. However, Mpath may use third party services to sell excess inventory, not to exceed fifty percent (50%) of the total inventory available. This restriction becomes effective for each eUniverse Web Site six (6) months from the initial date of eUniverse's integration of Mpath's advertising serving technologies. (c) Mpath will administer one Advertising Campaign for eUniverse each month at no charge and additional campaigns as eUniverse requests at an administrative cost of $150 per campaign. (d) eUniverse may elect to have Mpath serve promotional or barter advertisements, not to exceed thirty percent (30%) of the inventory on the eUniverse Web Sites. Mpath will have an equal number of impressions not to exceed three and one-half percent (3.5%) of the inventory of the eUniverse Web Sites to use in serving its own promotional or barter advertisements on the eUniverse Web Sites
Appears in 3 contracts
Sources: Web Advertising Agreement (Euniverse Inc), Web Advertising Agreement (Euniverse Inc), Web Advertising Agreement (Euniverse Inc)