Joint Marketing Programs Clause Samples
The Joint Marketing Programs clause establishes the terms under which two or more parties collaborate to promote their products or services together. Typically, this clause outlines the scope of joint marketing activities, such as co-branded advertising campaigns, shared event sponsorships, or coordinated promotional offers, and specifies each party’s responsibilities, cost-sharing arrangements, and approval processes for marketing materials. Its core practical function is to ensure that both parties have a clear understanding of their roles and obligations in joint marketing efforts, thereby minimizing misunderstandings and facilitating effective cooperation.
Joint Marketing Programs. At HDS’ request, HDS and BlueArc may, upon mutual agreement develop a series of marketing programs to create awareness of the BlueArc integrated/HDS solution to existing and potential End Users, including but not limited to the following: • Press release announcing the relationship, covering the intent of the Agreement and approved in advance in writing by both parties. HDS shall have the right to determine the dates, materials and forum for such announcement. • Briefing of the press and financial and industry analysts at relationship announcement and other mutually agreed upon occasions. HDS shall have the right to determine the appropriate involvement of BlueArc for these briefings. • Mutual links between BlueArc and HDS websites which communicate the benefits of the parties’ relationship. • The Parties may engage in mutually agreed upon marketing activities which may include Product and company promotions, marketing campaigns, lead generation and sharing programs, and joint customer visits. Joint seminar programs and marketing campaigns acceptable to HDS. • The Parties may cooperate on sharing customer references, success stories, etc and as appropriate. • The Parties will jointly agree upon an annual marketing plan to include content, events and programs. Notwithstanding anything to the contrary contained in this Section 1, BlueArc shall have no right to conduct any of the above announcements, joint programs or joint initiatives, unless BlueArc has obtained the prior written approval of * * * Indicates that confidential treatment has been sought for this information. 70 HDS, which may be withheld in its sole and absolute discretion. Nothing in this section should be deemed to prevent BlueArc from engaging in its own press and financial and industry analyst briefings, product and company promotions, marketing campaigns, lead generation and sharing programs, seminar programs and marketing campaigns, etc. For clarification press releases will require prior written approval by both Parties.
Joint Marketing Programs. Upon execution of this Agreement, the Parties will develop and implement the Joint Marketing Program set forth on EXHIBIT A. All aspects of the Joint Marketing Program will be approved by the Parties in writing as required by this Agreement Clearwire and Circuit City may work together in good faith to develop additional joint marketing programs.
Joint Marketing Programs. SSRC Use of LodgeNet.
Joint Marketing Programs. Company shall be offered the opportunity to arrange joint marketing programs, events, and press releases with Baan's marketing department.
Joint Marketing Programs