Common use of Joint Business Development Clause in Contracts

Joint Business Development. The parties' objectives for this component are to generate new business for both Docent and ▇▇▇▇▇▇▇▇ Consulting by increasing business development efficiency in order to: (i) increase the probability of winning accounts, and (ii) lower overall business development cost and effort. In order to achieve these objectives, ▇▇▇▇▇▇▇▇ Consulting and Docent will, as part of the overall Alliance Relationship Plan, create a Business Development and Teaming Guide which: outlines the principles of the parties' working relationship; articulates account plans (including a list of targeted clients and market segments); defines the approach to guide client selection; identifies specific client targets ("Select Clients") and market segments; establishes a joint opportunity pipeline and, defines client development and opportunity management processes including the rules of engagement between ▇▇▇▇▇▇▇▇ Consulting and Docent. The initial plan will be drafted within thirty to forty-five days following the Effective Date of this Alliance Agreement and will then be updated annually by the parties. The parties will manage the plan aggressively and review the plan at least quarterly with each party's executive sponsors. In connection with the parties' Joint Business Development activities, the parties will review and consider enhancements to the prototype they previously developed, and each party will train at least eight people in advance of demand on each party's products and services. #####-CONFIDENTIAL MATERIAL REDACTED AND FILED SEPARATELY WITH THE COMMISSION Page 4 of 17 Docent will create a pool of options as an incentive for Docent's sales people, to sell ▇▇▇▇▇▇▇▇ Consulting's services. These options will be granted at various sales levels.