Common use of IPDPs Clause in Contracts

IPDPs. A Publisher can become a Signatory while it works towards completion of a Compliant Technical Build for Digital Properties that it registers on IAB’s registration page as IPDPs. There are three (3) pathways to doing so: (i) first, a Publisher can choose to cause Downstream Participants to become its Service Providers by causing the Opt-Out Signal sent pursuant to Section 3.1(c) to be preset to “Yes” on its designated Digital Properties (“IPDP Pathway 1”). If the Publisher elects IPDP Pathway 1, it may elect not to include the Link or the Icon on such Digital Properties; (ii) second, a Publisher can utilize its own mechanism to notify Downstream Participants of a Consumer Opt Out on its designated Digital Properties (“IPDP Pathway 2”); and (iii) third, a Publisher that does not have the ability (or chooses not) to preset the Opt-Out Signal on its Digital Properties to “Yes” pursuant to Section 3.1(c) can participate under this Section 3.4 by committing to a Compliant Technical Build, provided that any RTB transactions entered into by such Publisher in connection with such Digital Properties shall be outside the scope of this Agreement (“IPDP Pathway 3”), and no such Digital Properties shall be included by such Publisher on IAB’s registration page. In each case above, such Publisher shall: (a) actively and in good faith use commercially reasonable efforts to complete its Compliant Technical Build as soon as possible after becoming a Signatory; and (b) upon completion of such Compliant Technical Build, notify IAB in writing of the same and comply with all of the technical requirements imposed on Publishers under this Agreement.