Introduction to Behaviour Change Clause Samples

Introduction to Behaviour Change. Behaviour transformation as a concept is based on the use of empirically demonstrated techniques as a means to impact on the behaviour of individuals, and thus achieve an identified objective. The methods that can lead individuals and groups changing their behaviours have been interpreted differently through time – with the creation of several theories and models. Despite the differences between theories, two main concepts are consistently referred to as essential: motivation and education. The project has utilized the five sub-conscious questions to categorise the actions most useful to change user behaviour in public buildings scenarios. Behaviour is partly driven by our beliefs and values, through our education and by social norms. However individual actions are most frequently based on sub-conscious thought processes, where we are constantly asking ourselves