House Marks. Each Party acknowledges the goodwill and reputation associated with the other Party's House Marks, and shall use such House Marks in a manner that maintains and promotes such goodwill and reputation. Each Party shall take all reasonable precautions and actions to protect the goodwill and reputation that has inured to the other Party's House Marks, shall refrain from doing any act that is reasonably likely to impair the reputation of such House Marks, and shall cooperate fully to protect such House Marks.
Appears in 2 contracts
Sources: Collaboration and Promotion Agreement (Aspreva Pharmaceuticals CORP), Collaboration and Promotion Agreement (Aspreva Pharmaceuticals CORP)