Executive Escalation. Before a party initiates any arbitration or litigation action, other than injunctive relief, that party must notify the other party in writing that the notifying party requests an executive conference. The executive conference is to be held no later than fifteen (15) days after the date the notice is considered given under Section 12.6 (Notices). At least one executive of each party will attend the conference. Each party will present its view of the dispute, and the executives will enter into good faith negotiations to resolve the dispute. If the dispute is not resolved by the earlier of thirty (30) days after the date the conference commenced or forty-five (45) days after the written notice is considered to have been given, then either party may pursue resolution of the dispute consistent with the other terms of this Agreement.
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Sources: Software License and Managed Services Reseller Agreement, Managed Security Services Provider Agreement