Exclusive Program. The GMACI Carrier shall have the exclusive right to develop (a) the Branded Products using the “Good ▇▇▇” or “Company World” names or any other name that Good ▇▇▇ or Camping World acquire or market under during the term of this Agreement, and (b) such other Insurance and Insurance Products that the parties may agree from time to time are to be branded with a name owned by Good ▇▇▇ or Camping World or their direct and indirect subsidiaries and become Branded Products. Neither Good ▇▇▇ nor Camping World shall endorse or market any Branded Products or any other Insurance or Insurance Product other than those developed with the GMACI Carrier; provided, however, Good ▇▇▇ and Camping World shall have the right to include Alternative Messaging.
Appears in 2 contracts
Sources: Marketing Agreement (National General Holdings Corp.), Marketing Agreement (Good Sam Enterprises, LLC)