Common use of Developer's Marks Clause in Contracts

Developer's Marks. A. Developer hereby grants to Reseller a limited, nonexclusive right to use Developer's regular trade names, trademarks, titles and logos (the "Licensed Marks") in the advertising, promotion and sale of the Products. Reseller shall not make or permit alteration or removal of tags, labels, or identifying marks placed by Developer on or within the Software program of any product. Reseller will not use Developer's trade names or abbreviations (with the exception of a logo or ▇▇▇▇ or graphic design provided by Developer which indicates Reseller is an authorized reseller of Developer) in Reseller's corporate title, or name or in any way that might result in confusion as to separate and distinct identities of Developer and Reseller. Upon the expiration or earlier termination of this Agreement, the license granted to Reseller in the Licensed Marks shall immediately terminate and Reseller shall immediately cease and desist all use of the Licensed Marks. B. Reseller recognizes and acknowledges Developer's ownership and title to the Licensed Marks and the goodwill related thereto and agrees that any goodwill which accrues because of Reseller's use of such marks shall become the property of Developer. Reseller further agrees not to contest or take any action in opposition to any trademark, service ▇▇▇▇, trade name or logo of Developer or to use, employ or attempt to register any ▇▇▇▇ or trade name which is similar to any ▇▇▇▇ or name of Developer.

Developer's Marks. A. Developer hereby grants to Reseller a limited, nonexclusive right to use Developer's regular trade names, trademarks, titles and logos (the "Licensed Marks") in the advertising, promotion and sale of the ProductsSoftware. Reseller shall not make or permit alteration or removal of tags, labels, or identifying marks placed by Developer on or within the Software software program of any product. Reseller will not use Developer's trade names or abbreviations (with the exception of a logo or ▇▇▇▇ or graphic design provided by Developer which indicates Reseller is an authorized reseller of Developer) in Reseller's corporate title, or name or in any way that might result in confusion as to separate and distinct identities of Developer and Reseller. Upon the expiration or earlier termination of this Agreement, the license granted to Reseller in the Licensed Marks shall immediately terminate and Reseller shall immediately cease and desist all use of the Licensed Marks. B. Reseller recognizes and acknowledges Developer's ownership and title to the Licensed Marks and the goodwill related thereto and agrees that any goodwill which accrues because of Reseller's use of such marks shall become the property of Developer. Reseller further agrees not to contest or take any action in opposition to any trademark, service ▇▇▇▇, trade name or logo of Developer or to use, employ or attempt to register any ▇▇▇▇ or trade name which is similar to any ▇▇▇▇ or name of Developer.