Developer and Developer's Principals. specifically acknowledge that they will receive valuable specialized training, trade secrets and confidential information, including, without limitation, information regarding the site selection and other methods and techniques of Franchisor and the System related to the development of the Restaurants which are beyond the present skills and experience possessed by Developer, Developer's Principals and Developer's managers and other employees. Developer and Developer's Principals acknowledge that such training, trade secrets and confidential information provide a competitive advantage and will be valuable to them in the development of the franchised businesses and that gaining access to such training, trade secrets and confidential information are, therefore, a primary reason why they are entering into this Agreement. In consideration for such training, trade secrets and confidential information, Developer and Developer's Principals covenant as follows: (1) With respect to Developer, during the term of this Agreement, or with respect to each of Developer's Principals, during the term of this Agreement for so long as such individual or entity satisfies the definition of "Developer's Principal" as described in Subsection 13.A, neither Developer nor any of Developer's Principals shall, either directly or indirectly, for themselves, or through, on behalf of, or in conjunction with any person, persons, partnership or corporation:
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Developer and Developer's Principals. specifically acknowledge that they will receive valuable specialized training, trade secrets and confidential information, including, without limitation, information regarding the site selection and other methods and techniques of Franchisor "Midwest" 15 and the System related to the development of the Restaurants which are beyond the present skills and experience possessed by Developer, Developer's Principals and Developer's managers and other employees. Developer and Developer's Principals acknowledge that such training, trade secrets and confidential information provide a competitive advantage and will be valuable to them in the development of the franchised businesses and that gaining access to such training, trade secrets and confidential information are, therefore, a primary reason why they are entering into this Agreement. In consideration for such training, trade secrets and confidential information, Developer and Developer's Principals covenant as follows:
(1) With respect to Developer, during the term of this Agreement, or with respect to each of Developer's Principals, during the term of this Agreement for so long as such individual or entity satisfies the definition of "Developer's Principal" as described in Subsection 13.A, neither Developer nor any of Developer's Principals shall, either directly or indirectly, for themselves, or through, on behalf of, or in conjunction with any person, persons, partnership or corporation:
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