Common use of Cubic Content Definition Clause in Contracts

Cubic Content Definition. Using the perimeter lines of a booth as a guide, the exhibitor may install a booth up to these lines and utilize all the volume of space within these lines up to the maximum height permitted by the show rules as determined by the show organizer. It is the choice of the exhibition organizer to allow use of full cubic content in linear exhibit space or to observe the line-of-sight set-back rule. It is common at certain types of exhibitions to eliminate the line-of-sight requirement for Linear, End-Cap, and Peninsula Booths that back up to Linear Booths. This permits exhibitors to utilize the full cubic content of the booth. Organizers that permit use of cubic content in linear booths do so for one or all of these reasons: • Cubic content is more conducive to certain types of product displays or experiences. • Cubic Content maximizes the exhibit space and investment. • International exhibitions generally utilize Cubic Content making the show friendlier to international exhibitors. • Cubic Content reduces the need to police exhibits to enforce setback rules. Use of Cubic Content may create situations where the organizer must address exhibits that have unfinished walls. A determination must be made as to responsibility for finishing these areas. It is prudent for the exhibition organizer considering cubic content to examine the concerns, advantages and disadvantages prior to putting cubic content guidelines into practice. It is often wise to consult with the exhibition’s Exhibits Advisory Board or perhaps conduct a focus group of the exhibition’s exhibitors to determine their interest and gain their feedback and support for the concept. Exhibition organizers must be proactive in communicating with exhibitors and understanding the effect it will have on the exhibition. Advisory Notes To Exhibition Organizers (continued)