Common use of Creative Brief Clause in Contracts

Creative Brief. Meeting/conference call to determine and define brand identity including packaging design, recipes/formulas, target demographic etc. Executive Consultation: Client will receive 2 hours of consultation in person, or via teleconference or videoconference, with a Power Brands executive to thoroughly review the Client’s project and answer Client questions regarding key product and category issues such as: branding, pricing/margin architecture, consumer trends, sales strategies, marketing strategies, retail channel development, manufacturing and logistics. Additional consultation will be billed ad hoc at a rate of $500/hour.