Common use of CCPA Obligations Clause in Contracts

CCPA Obligations. Sendbird does not accept or disclose any Customer Data as consideration for any payments, services or other items of value. Sendbird does not sell or share any Customer Data, as the terms “sell” and “share” are defined in the California Consumer Privacy Act of 2018, as amended, including by the California Privacy Rights Act (“CCPA”). Sendbird processes Customer Data only for the business purposes specified in the written Contract. Sendbird does not retain, use, or disclose Customer Data (a) for cross‐context behavioral advertising, or (b) outside the direct business relationship with the Customer. Sendbird does not combine Customer Data with other data if and to the extent this would be inconsistent with limitations on service providers under the CCPA. To the extent Sendbird receives deidentified data from Customer or the Services under the Agreement allow for the deidentification of Customer Data, Sendbird represents and warrants to not reidentify, attempt to reidentify, or direct any other party to reidentify any data that has been deidentified, unless such services are contemplated under the Contract.