BUNDLED PACKAGES. Beginning on [date], TWC will offer EarthLink as a component of each of the following bundles: [Insert name of each TWC Bundle and level of EarthLink service to be included] [EarthLink may use its marketing dollars to support TWC’s marketing of the Bundled Package. These marketing dollars shall be used to develop co-branded, co-operative EarthLink/TWC campaigns that drive calls to the TWC Call Centers. These campaigns and the tactics used may include language indicating EarthLink’s participation in the TWC Bundles. Because these campaigns generate calls to the TWC Call Centers, EarthLink will support the transactional opportunities to sell EarthLink Bundled Packages. These funds will be negotiated on a campaign-by-campaign basis with individual TWC Divisions. The terms of the campaign, including marketing amounts and tactics, shall be detailed in this section of the applicable Marketing Letter. The relevant TWC Division and EarthLink shall agree on the nature and extent of cooperative marketing efforts as part of the agreement to include EarthLink High Speed Service in one or more bundled packages in the TWC Division.] [Insert marketing arrangements for the relevant TWC Division.]
Appears in 2 contracts
Sources: High Speed Service Agreement (Earthlink Inc), High Speed Service Agreement (Earthlink Inc)