Common use of Attributes Clause in Contracts

Attributes. Ownership, right, title and interest of Attributes arising in connection with or related to (i) the development, commercialization, marketing and offering of the Software shall be exclusively with Ford Pro, and (ii) the Customer’s use and operation of the Software to which it subscribes shall be exclusively with Customer. To the extent that Attributes cannot be allocated to a Party using the foregoing criteria or there is a risk of double counting of Attributes, the Parties shall use commercially reasonable efforts to agree upon an appropriate allocation of those Attributes. No Party shall agree, indicate, report or otherwise communicate, directly or indirectly, to any third-party, including to any end user, that Attributes allocated under these T&Cs belong to any third-party.

Attributes. Ownership, right, title and interest of Attributes arising in connection with or related to (i) the development, commercialization, marketing and offering of the Software shall be exclusively with Ford Pro, and (ii) the Customer’s use and operation of the Software to which it subscribes shall be exclusively with Customer. To the extent that Attributes cannot be allocated to a Party using the foregoing criteria or there is a risk of double counting of Attributes, the Parties shall use commercially reasonable efforts to agree upon an appropriate allocation of those Attributes. No Party shall agree, indicate, report or otherwise communicate, directly or indirectly, to any third-third party, including to any end user, that Attributes allocated under these T&Cs belong to any third-third party.