AT&T MOBILITY ADDITIONAL GUIDELINES Clause Samples

AT&T MOBILITY ADDITIONAL GUIDELINES. For AT&T Mobility advertisements, advertiser will adhere to the most recent version of the North American Mobile Marketing Association’s (MMA) Mobile Advertising Guidelines located at ▇▇▇▇://▇▇▇.▇▇▇▇▇▇▇▇▇.▇▇▇/mobileadvertising.pdf. • Unless otherwise approved in writing by AT&T, ad units and subsequent landing pages are limited to fixed images or text; this prohibits, for example, animated/motion graphics, sound, and video. • Unless otherwise approved in writing by AT&T, advertisement actions that result from clicking on a link or button on the ad units and subsequent landing pages are limited to the following list. Initiating any other action or application on the phone is expressly prohibited (for example, a video player). 1. Initiating a call/SMS/MMS 2. Directing to another mobile web page 3. Downloading Mobile Consumables 4. Submitting data with a resulting mobile web page • Downloading is permitted only where the customer is displayed a warning message approved by AT&T indicating if any charges/rates will apply. • Unless otherwise approved in writing try AT&T, no “interstitial” or “splash” pages are permitted. These are defined as any page that is presented to the subscriber, without their selection, that forces the subscriber to “click through” in order to view desired content or take a desired action. • Advertisements, landing pages, and any subsequent pages that offer the purchase of “Mobile Consumables” (e.g., music, games, applications, ringtones, graphics, wallpapers, etc.) may only include Mobile Consumables that get charged to the customer’s AT&T ▇▇▇▇. In addition, all references and links to purchase Mobile Consumables must link to a purchase page that has no other advertising or potential distraction that link away. Advertisements that include or link to free Mobile Consumables are allowed as long as (1) the same or nearly identical content is not offered on an AT&T storefront (e.g., MEdia Mall) at the time such advertising is scheduled and (2) the content is not monetized in any way (e.g., ad-supported). • Any advertisements from companies on a list provided by AT&T (the Blacklist) may not be shown to AT&T customers or users. • The following technical standards must be followed: 1. For advertiser-controlled or hosted pages, (i) if advertiser has the capability to perform device detection to determine the target device for advertisements and the capability or the device to render the advertisements (“Detection Capability”), then the size of ...