Common use of Advertising Content Clause in Contracts

Advertising Content. 3.1 Advertising content commissioned by Party A under this Contract, Party B shall have the right to review and confirm, Both parties shall ensure that the advertising materials they produce and provide are true and legal, Compliance to ethical guidelines, No false and appropriate transmission or exaggerated propaganda, Do not deceive and mislead consumers, Should not infringe. 3.2 If Party A is the advertiser, it shall provide the following documents to Party B in accordance with the Advertising Law of the People’s Republic of China: 1) Business license and other qualification certificates related to production and operation; 2) Documents issued by quality inspection institutions or other officially recognized institutions on the quality of goods and services in the advertisement; 3) Advertising examination and approval documents issued by the advertising examination and approval authorities for the contents of advertisements for special products or services; 4) Other supporting documents that confirm the authenticity and legality of the advertising content. If Party A is the agency of the advertiser, Party A shall, in addition to providing the above information of the advertiser, also provide Party A’s business license and the valid entrustment agreement signed with the advertiser. Party A in this commitment to provide the documents true, legal, effective, not violate the provisions of the law, does not violate the civil rights of a third party, such as due to the documents provided By Party A, Party A administrative punishment, party punishment or third party advertising platform, party a bear full responsibility, if Party B is forced to bear relevant responsibility, advertisers should, when cooperate with the agent to solve the investigation, complaints and disputes, Party B has the right to recourse to Party A, Party A shall compensate Party B losses (including but not limited to fines, compensation, travel expenses, etc.). 3.3 According to the form of advertisement release, Party A shall submit the corresponding content materials to Party B in advance in accordance with the provisions hereof. These contents and materials may include: advertising materials and design samples, sample promotional articles, link addresses or other forms and carriers deemed necessary by Party B. 3.4 Party A shall submit all the content materials to Party B at least five working days before the release of the advertisement. If Party A intends to change the content of the advertisement, it shall submit a written application to Party B and submit the changed content materials to Party B at least three working days in advance. Otherwise, thereby, Party B shall delay in publishing the advertisement or performing the contractual obligations, and Party B shall not bear any compensation. 3.5 Party B shall review the content materials submitted by Party A according to the provisions hereof, and Party B’s review authority includes: 1) For graphic advertisements, Party B shall make the legality of the advertising content in accordance with the Advertising Law of the People’s Republic of China and relevant laws Line review; 2) For the recommended article, Party B shall review the content of the article according to relevant laws; 3) For links, Party B shall only technically examine whether the link address supports the adaptation and application of mobile terminal devices such as mobile phones and tablets can open normally. Party B shall not be responsible for reviewing the content of the linked webpage. 3.6 Both parties confirm and agree that the review and review results of Party B shall not under any case be deemed to guarantee the authenticity and legality of any content materials, and Party A shall be independently responsible for the authenticity and legality of the content materials provided by it. If Party B is claimed by any third party or punished by any state organ due to the content materials submitted by Party A, Party A shall compensate Party B for all losses incurred thereby. 3.7 No matter whether it falls within the scope of Party B, if Party B finds that Party A’s content material is prohibited by law or released, which can lead to illegal risk or serious violation of social order and good customs, Party A shall be deemed to be at fault and Party B may refuse Publish or promote such content materials (“problem materials”), and the amount already paid by Party A does not need to be returned. However, Party B shall timely notify Party A of the existence of such circumstances and explain the reasons. As a remedy, Party A shall have the right to replace the problem materials with other materials that comply with laws, regulations, public order and good customs.

Advertising Content. 3.1 Advertising content commissioned by Under this contract, Party A under this Contract, entrusts Party B shall have to publish the advertising content, and Party B has the right to review and confirm, Both parties shall ensure that the scope of Party B’s review includes the advertising content materials they produce provided by Party A and provide are true other documents agreed in this contract, and legalthe content that violates laws, Compliance regulations or public order and good customs, as well as advertising content that has not been reviewed and confirmed by Party B, Party B has the right not to ethical guidelinespublish, No false and appropriate transmission suspend publication, remove it from the shelves, or exaggerated propaganda, Do not deceive and mislead consumers, Should not infringedelete it without paying any compensation. 3.2 If Party A is the an advertiser, it shall provide Party B with the following documents to Party B in accordance with the “Advertising Law of the People’s Republic of China”: 1) 3.2.1 Business license and other qualification certificates related to production and operation;. 2) Documents 3.2.2 The certification documents issued by the quality inspection institutions agency or other officially recognized institutions agencies on the quality of the goods and services in the advertisement;. 3) Advertising 3.2.3 The advertisement examination and approval documents document issued by the advertising advertisement examination and approval authorities agency for the contents advertisement content of advertisements for special products or services;. 4) 3.2.4 Other supporting certification documents that confirm confirming the authenticity and legality of the advertising advertisement content. If Party A is the agency of the advertiser, Party A shall, in addition to providing the above information of the advertiser, also shall provide Party A’s business license and the a valid entrustment agreement signed with the advertiser in addition to the above-mentioned information of the advertiser. Party A in this commitment to provide hereby promises that the above-mentioned documents provided by it are true, legal, effectiveand valid, and will not violate the provisions of the lawlaws and regulations, does and will not violate infringe on the civil rights of a third party, such as due to the documents provided By Party A, parties. Party A administrative punishment, party punishment or third party advertising platform, party a bear full responsibility, if Party B is forced to bear relevant responsibility, advertisers should, when cooperate with the agent to solve the investigation, complaints and disputes, Party B has shall have the right to recourse to compensate Party AA after assuming relevant responsibilities, and Party A shall compensate Party B for all losses (including but not limited to fines, compensation, travel expenses, etc.). 3.3 According to the form method of advertisement advertising release, Party A shall submit the corresponding content materials to Party B in advance in accordance with the provisions hereofthis contract. These contents and content materials may include: advertising materials and design samples, sample promotional articlesarticle samples, link addresses or other forms that Party B deems necessary and carriers deemed necessary by Party B.carrier. 3.4 Party A shall submit all the content materials to Party B at least five working days before the release of the advertisement. If Party A intends to change the content of the advertisement, it shall submit in addition to submitting a written application to Party B and B, it shall also submit the changed content materials to Party B at least three working days in advance. Otherwise, thereby, otherwise Party B shall will delay in publishing the advertisement release of advertisements or performing the perform contractual obligations, and Party B shall not bear any compensationNo compensation is assumed. 3.5 Party B shall will review the content and materials submitted by Party A according to in accordance with the provisions hereof, and of this contract. Party B’s review authority includes: 1) 3.5.1 For graphic advertisements, Party B shall make review the legality of the advertising advertisement content in accordance with the “Advertising Law of the People’s Republic of China China” and relevant laws Line review;laws. 2) 3.5.2 For the recommended articlearticles, Party B shall review the content contents of the article according to articles in accordance with relevant laws;. 3) 3.5.3 For linksthe link, Party B shall only technically examine checks whether the link address supports the adaptation and application of mobile terminal devices such as mobile phones and tablets tablet computers and can open be opened normally. Party B shall is not be responsible for reviewing the content of the linked webpageweb pages. 3.6 Both parties confirm and agree that the Party B’s review and review results of will not be regarded as Party B shall not under any case be deemed to B’s guarantee for the authenticity and legality of any content materialsmaterial under any circumstances, and Party A shall be independently responsible for verify the authenticity and legality of the content materials provided by itmaterial it provides and be responsible for legality. If Party B is claimed by any third party or punished by any state organ due to the content materials submitted by Party A, Party B is subject to any third-party claims or punishment by state agencies, Party A shall fully compensate Party B for all the losses incurred suffered thereby. 3.7 No matter Regardless of whether it falls is within the scope of Party B’s review, if Party B finds that Party A’s content material is materials are prohibited by law from publishing or released, which can that publishing will likely lead to illegal risk risks, or serious violation violations of social public order and good customs, it will be deemed that Party A shall be deemed to be is at fault fault, and Party B may refuse Publish to publish or promote such content materials material (” problem material “problem materials”), and the amount payment already paid by Party A does is not need required to be returned. However, Party B shall timely promptly notify Party A of the existence of such circumstances and explain the reasons. As a remedyremedial measure, Party A shall have has the right to replace the problem questionable materials with other materials that comply with laws, regulations, laws and regulations and public order and good customs.

Advertising Content. 3.1 Advertising content commissioned by Under this contract, Party A under this Contract, entrusts Party B shall have to publish the advertising content, and Party B has the right to review and confirm, Both parties shall ensure that the scope of Party B’s review includes the advertising content materials they produce provided by Party A and provide are true other documents agreed in this contract, and legalthe content that violates laws, Compliance regulations or public order and good customs, as well as advertising content that has not been reviewed and confirmed by Party B, Party B has the right not to ethical guidelinespublish, No false and appropriate transmission suspend publication, remove it from the shelves, or exaggerated propaganda, Do not deceive and mislead consumers, Should not infringedelete it without paying any compensation. 3.2 If Party A is the an advertiser, it shall provide Party B with the following documents to Party B in accordance with the “Advertising Law of the People’s Republic of China”: 1) 3.2.1 Business license and other qualification certificates related to production and operation;. 2) Documents 3.2.2 The certification documents issued by the quality inspection institutions agency or other officially recognized institutions agencies on the quality of the goods and services in the advertisement;. 3) Advertising 3.2.3 The advertisement examination and approval documents document issued by the advertising advertisement examination and approval authorities agency for the contents advertisement content of advertisements for special products or services;. 4) 3.2.4 Other supporting certification documents that confirm confirming the authenticity and legality of the advertising advertisement content. If Party A is the agency of the advertiser, Party A shall, in addition to providing the above information of the advertiser, also shall provide Party A’s business license and the a valid entrustment agreement signed with the advertiser in addition to the above-mentioned information of the advertiser. Party A in this commitment to provide hereby promises that the above-mentioned documents provided by it are true, legal, effectiveand valid, and will not violate the provisions of the lawlaws and regulations, does and will not violate infringe on the civil rights of a third party, such as due to the documents provided By Party A, parties. Party A administrative punishment, party punishment or third party advertising platform, party a bear full responsibility, if Party B is forced to bear relevant responsibility, advertisers should, when cooperate with the agent to solve the investigation, complaints and disputes, Party B has shall have the right to recourse to compensate Party AA after assuming relevant responsibilities, and Party A shall compensate Party B for all losses (including but not limited to fines, compensation, travel expenses, etc.). 3.3 According to the form method of advertisement advertising release, Party A shall submit the corresponding content materials to Party B in advance in accordance with the provisions hereofthis contract. These contents and content materials may include: advertising materials and design samples, sample promotional articlesarticle samples, link addresses or other forms that Party B deems necessary and carriers deemed necessary by Party B.carrier. 3.4 Party A shall submit all the content materials to Party B at least five working days before the release of the advertisement. If Party A intends to change the content of the advertisement, it shall submit in addition to submitting a written application to Party B and B, it shall also submit the changed content materials to Party B at least three working days in advance. Otherwise, thereby, otherwise Party B shall will delay in publishing the advertisement release of advertisements or performing the perform contractual obligations, and Party B shall not bear any compensationNo compensation is assumed. 3.5 Party B shall will review the content and materials submitted by Party A according to in accordance with the provisions hereof, and of this contract. Party B’s review authority includes: 1) 3.5.1 For graphic advertisements, Party B shall make review the legality of the advertising advertisement content in accordance with the “Advertising Law of the People’s Republic of China China” and relevant laws Line review;laws. 2) 3.5.2 For the recommended articlearticles, Party B shall review the content contents of the article according to articles in accordance with relevant laws;. 3) 3.5.3 For linksthe link, Party B shall only technically examine checks whether the link address supports the adaptation and application of mobile terminal devices such as mobile phones and tablets tablet computers and can open be opened normally. Party B shall is not be responsible for reviewing the content of the linked webpageweb pages. 3.6 Both parties confirm and agree that the Party B’s review and review results of will not be regarded as Party B shall not under any case be deemed to B’s guarantee for the authenticity and legality of any content materialsmaterial under any circumstances, and Party A shall be independently responsible for verify the authenticity and legality of the content materials provided by itmaterial it provides and be responsible for legality. If Party B is claimed by any third party or punished by any state organ due to the content materials submitted by Party A, Party B is subject to any third-party claims or punishment by state agencies, Party A shall fully compensate Party B for all the losses incurred suffered thereby. 3.7 No matter Regardless of whether it falls is within the scope of Party B’s review, if Party B finds that Party A’s content material is materials are prohibited by law from publishing or released, which can that publishing will likely lead to illegal risk risks, or serious violation violations of social public order and good customs, it will be deemed that Party A shall be deemed to be is at fault fault, and Party B may refuse Publish to publish or promote such content materials material (“problem materialsmaterial”), and the amount payment already paid by Party A does is not need required to be returned. However, Party B shall timely promptly notify Party A of the existence of such circumstances and explain the reasons. As a remedyremedial measure, Party A shall have has the right to replace the problem questionable materials with other materials that comply with laws, regulations, laws and regulations and public order and good customs.