Ad Serving & Tracking Sample Clauses

Ad Serving & Tracking. (i) Banners. PLI will utilize banner serving through ADSmart. There ------- will be no charge by ADSmart for this service (Subject to section 2F below). ADSmart shall have exclusive control of the banner inventory allocated to ADSmart by PLI and ADSmart shall have reasonable discretion over the content and nature of the banners that can be sold to cover banner serving and bandwidth cost. ADSmart will not run any advertising campaign on the Website, which PLI reasonably determines to be offensive to PLI or its customers or inconsistent with PLI's editorial policy. Promotional campaigns and/or sponsorships shall not be included in the banner inventory allocated to ADSmart.