Phoenix New Media LTD Sample Contracts

INDEMNIFICATION AGREEMENT
Indemnification Agreement • April 21st, 2011 • Phoenix New Media LTD • Television broadcasting stations

THIS INDEMNIFICATION AGREEMENT (this “Agreement”) is made as of , 2011, by and between Phoenix New Media Limited, an exempted company duly incorporated and validly existing under the laws of the Cayman Islands (the “Company”), and (the “Indemnitee”), [a director/an officer] of the Company.

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November 2, 2016 as Borrower as a Covenantor as a Covenantor as a Covenantor and as Original Lender
Loan Agreement • April 28th, 2017 • Phoenix New Media LTD • Television broadcasting stations • Hong Kong
January 20, 2018
Loan Agreement • April 26th, 2018 • Phoenix New Media LTD • Television broadcasting stations • Hong Kong

WHEREAS the Borrower, the HK Subsidiary, the PRC Subsidiary, the PRC VIE and the Original Lender entered into that certain Loan Agreement (the “Original Loan Agreement”) dated as of August 10, 2016, pursuant to which the Original Lender granted an unsecured term loan (the “Loan”) to the Original Lender on August 10, 2016 with a principal amount of US$14,800,000.

SHARE PURCHASE AGREEMENT
Share Purchase Agreement • April 30th, 2015 • Phoenix New Media LTD • Television broadcasting stations • Hong Kong

The Company, the HK Company and the PRC Companies are hereinafter referred to as the “Group Companies” collectively, and each, a “Group Company”.

Program Resource License Agreement Between
Program Resource License Agreement • May 27th, 2016 • Phoenix New Media LTD • Television broadcasting stations

This Program Resource License Agreement (“this Agreement”) is entered into between and by the following two parties on the date of May 27, 2016:

Equity Pledge Agreement of Beijing Chenhuan Technology Co., Ltd.
Equity Pledge Agreement • April 28th, 2022 • Phoenix New Media LTD • Television broadcasting stations

This Equity Pledge Agreement (the “Agreement”) is entered into by the following parties on May 7, 2021 in Beijing, the People’s Republic of China (“PRC” or “China”):

Loan Agreement
Loan Agreement • April 28th, 2022 • Phoenix New Media LTD • Television broadcasting stations
Trademark Licensing Agreement Supplementary Agreement No.3
Supplementary Agreement • April 25th, 2024 • Phoenix New Media LTD • Television broadcasting stations

Phoenix Satellite Television Trademark Limited, with its registered address at Vistra Corporate Services Centre, Wickhams Cay II, Road Town, Tortola VG 1110, British Virgin Islands and authorized representative being Yang Jiaqiang (the “Licensor”); and

ENGLISH TRANSLATION. FOR REFERENCE ONLY. THE ORIGINAL AGREEMENT EXECUTED IN CHINESE SHALL CONTROL.
Trademark License Agreement • December 8th, 2017 • Phoenix New Media LTD • Television broadcasting stations

This Trademark License Agreement (hereinafter referred to as “this Agreement”) is entered into by and between the following two parties dated as of December 08, 2017 in Beijing, the People’s Republic of China (hereinafter referred to as “China”):

Equity Pledge Agreement of Yifeng Lianhe (Beijing) Technology Co., Ltd. by and among Yansheng He, Yinxia Liu, and Fenghuang On-line (Beijing) Information Technology Co., Ltd. December 31, 2009 Equity Pledge Agreement
Equity Pledge Agreement • April 21st, 2011 • Phoenix New Media LTD • Television broadcasting stations

This Equity Pledge Agreement (the “Agreement”) is entered into by the following parties on December 31, 2009 in Beijing, the People’s Republic of China (“PRC” or “China”):

Exclusive Technical Consulting and Service Agreement by and between Fenghuang On-line (Beijing) Information Technology Co., Ltd. and Beijing Tianying Jiuzhou Network Technology Co., Ltd. December 31, 2009
Consulting and Service Agreement • April 21st, 2011 • Phoenix New Media LTD • Television broadcasting stations

This Exclusive Technical Consulting and Service Agreement (the “Agreement”) is entered into by the following two Parties on December 31, 2009 in Beijing, the People’s Republic of China (“China”):

Program Text/Graphics Resource License Agreement Between
Resource License Agreement • May 27th, 2016 • Phoenix New Media LTD • Television broadcasting stations

This Program Text/Graphics Resource License Agreement (“this Agreement”) is entered into between and by the following two parties on the date of May 27, 2016:

Cooperation Agreement between China Mobile Communications Corporation and Beijing Tianying Jiuzhou Network Technology Co., Ltd.
Cooperation Agreement • April 21st, 2011 • Phoenix New Media LTD • Television broadcasting stations

Party B is a cooperation partner of Phoenix Satellite TV Co., Ltd. (“Phoenix Satellite TV”) and has been authorized to operate exclusively the internet and wireless value added business of Phoenix Satellite TV. Founded in April 2000, and with a registered capital of RMB10 Million, Party B has accumulated rich technological experiences and strong competitive edge in the internet area, has been dedicated to the development of internet in China with a focus on the combination of internet with traditional market and application, and engages mainly in the internet information services (other than news, publication, education, medical care, medicine, and medical instrument contents) and mobile network value added telecommunication business in the Beijing area.

Agreement Between Phoenix Satellite TV and Phoenix New Media Regarding Cooperation in the Fields of Content, Branding, Promotion and Technology
Phoenix New Media LTD • April 21st, 2011 • Television broadcasting stations • Beijing

Phoenix Satellite TV (“PSTV”) and Phoenix New Media (“PNM”) have entered into the following agreement in respect of cooperation in the fields of branding, content, promotion and technology to further promote the sound and rapid development of PNM, enhance the use and management of PSTV’s brand and program content resources on the Internet and in mobile business, safeguard the interest and commercial value of the entire PSTV Group, achieve maximum returns from the non-cash support provided by the PSTV Group to PNM in branding, content and promotion, attain the full realization of PNM’s value in the capital market, and maximize the interest of the PSTV Group and each shareholder of the PSTV Group.

Program Resources License and Cooperation Agreement
Program Resources License and Cooperation Agreement • April 28th, 2022 • Phoenix New Media LTD • Television broadcasting stations

1. Party A owns the copyrights and other related rights to its self-produced programs (except for all the music, the segments and data licensed by third parties to Party A, and the segments and materials not produced by Party A in the programs);

Loan Agreement by and among Yansheng He Yinxia Liu and Fenghuang On-line (Beijing) Information Technology Co., Ltd. , December 31, 2009
Loan Agreement • April 21st, 2011 • Phoenix New Media LTD • Television broadcasting stations
Voting Right Entrustment Agreement of Beijing Chenhuan Technology Co., Ltd. by and among Qieyiyou (Beijing) Information Technology Co., Ltd. Beijing Chenhuan Technology Co., Ltd. Wu Haipeng and He Yansheng January 13, 2014
Voting Right Entrustment Agreement • April 26th, 2018 • Phoenix New Media LTD • Television broadcasting stations

This Voting Right Entrustment Agreement (the “Agreement”) is entered into by the following parties on January 13, 2014 in Beijing, the People’s Republic of China (“China”):

Termination Agreement
Termination Agreement • April 28th, 2022 • Phoenix New Media LTD • Television broadcasting stations
Business Management Agreement
Business Management Agreement • April 26th, 2018 • Phoenix New Media LTD • Television broadcasting stations

This Business Management Agreement (the “Agreement”) is entered into by and between the following parites in Beijing, the People’s Republic of China (“China”, for the purpose of this Agreement, excluding Hong Kong Special Administrative Region, Macau Special Administrative Region and Taiwan) on January 13, 2014.

Trademark License Agreement between Phoenix Satellite Television Trademark Limited and Beijing Tianying Jiuzhou Network Technology Co., Ltd. November 24, 2009
Trademark License Agreement • April 21st, 2011 • Phoenix New Media LTD • Television broadcasting stations

This Trademark License Agreement (this “Agreement”) is entered into by the following two Parties on November 24, 2009 in Beijing, the People’s Republic of China (“China”):

THE SECOND SUPPLEMENTAL AGREEMENT TO THE TRADEMARK LICENSE AGREEMENT
The Second Supplemental Agreement • April 28th, 2016 • Phoenix New Media LTD • Television broadcasting stations • Beijing
Voting Right Entrustment Agreement of Yifeng Lianhe (Beijing) Technology Co., Ltd. by and among Fenghuang On-line (Beijing) Information Technology Co., Ltd. , Yifeng Lianhe (Beijing) Technology Co., Ltd., Yansheng He and Yinxia Liu December 31, 2009
Voting Right Entrustment Agreement • April 21st, 2011 • Phoenix New Media LTD • Television broadcasting stations

This Voting Right Entrustment Agreement (the “Agreement”) is entered into by the following parties on December 31, 2009 in Beijing, the People’s Republic of China (“China”):

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Trademark Licensing Agreement Supplementary Agreement No.6
Trademark Licensing Agreement • April 28th, 2021 • Phoenix New Media LTD • Television broadcasting stations

(For the purpose of this Supplementary Agreement No.6, the Licensor and the Licensee may hereinafter be referred to collectively as the “Parties” and individually as a “Party”. )

Exclusive Technical Consulting and Service Agreement by and between Fenghuang On-line (Beijing) Information Technology Co., Ltd. and Beijing Fenghuang Ronghe Investment Co., Ltd. January 25, 2021
Exclusive Technical Consulting and Service Agreement • April 28th, 2021 • Phoenix New Media LTD • Television broadcasting stations

This Exclusive Technical Consulting and Service Agreement (the “Agreement”) is entered into by the following two Parties on January 25, 2021 in Beijing, the People’s Republic of China (“China”):

Memorandum of Loan Agreement
Memorandum of Loan Agreement • April 21st, 2011 • Phoenix New Media LTD • Television broadcasting stations • Hong Kong
Supplementary Agreement to the Share Purchase Agreement on PARTICLE INC.
Supplementary Agreement • April 28th, 2020 • Phoenix New Media LTD • Television broadcasting stations • Hong Kong

In this Agreement, the Transferor and the Transferee shall hereinafter be referred to collectively as the "Parties" and individually as a "Party".

Tianying Jiuzhou Network Technology Co., Ltd. Room 605, Phoenix Hall No. 165, Haidian Road Haidian District, Beijing People’s Republic of China Yifeng Lianhe (Beijing) Technology Co., Ltd. Fusheng Building Tower 2, 16th Floor No. 4, Hui Xin Dong Jie...
Phoenix New Media LTD • April 21st, 2011 • Television broadcasting stations

Reference is made to the to the Trademark License Agreement (商标使用许可协议), dated as of November 24, 2009 between Phoenix Satellite Television Trademark Limited and Tianying Jiuzhou Network Technology Co., Ltd. (北京天盈九州网络技术有限公司)(the “Tianying Trademark License Agreement”) and the Trademark License Agreement (商标使用许可协议), dated as of November 24, 2009 between Phoenix Satellite Television Trademark Limited and Yifeng Lianhe (Beijing) Technology Co., Ltd. (怡丰联合(北京)科技有限责任公司) (the “Yifeng Trademark License Agreement” and, together with the Tianying Trademark License Agreement, the “Trademark License Agreements” ). As referenced herein, “Licensor” shall mean Phoenix Satellite Television Trademark Limited and “Licensees” shall mean Tianying Jiuzhou Network Technology Co., Ltd. and Yifeng Lianhe (Beijing) Technology Co., Ltd., collectively.

Supplementary Agreement to the Loan Agreement
Supplementary Agreement • April 28th, 2020 • Phoenix New Media LTD • Television broadcasting stations
Equity Transfer Agreement On Beijing Yitian Xindong Network Technology Co., Ltd. between Beijing Yitian Xindong Network Technology Co., Ltd. Telling Telecommunication Co., Ltd. Shenzhen Bingruixin Technology Co., Ltd. And Beijing Chenhuan Technology...
Equity Transfer Agreement • April 26th, 2019 • Phoenix New Media LTD • Television broadcasting stations

This Equity Transfer Agreement (the “Agreement”) was entered into by and between the following parties in Beijing, the People’s Republic of China (“China”, excluding Hong Kong, Macao and Taiwan for the purpose of this Agreement) on March 1, 2019 (the “Signing Date”).

Exclusive Equity Option Agreement of Beijing Chenhuan Technology Co., Ltd.
Exclusive Equity Option Agreement • April 28th, 2022 • Phoenix New Media LTD • Television broadcasting stations

This Exclusive Equity Option Agreement (the “Agreement”) is entered into by the following parties on May 7, 2021 in Beijing, the People’s Republic of China (“PRC” or “China”):

Equity Transfer Agreement
Equity Transfer Agreement • April 28th, 2021 • Phoenix New Media LTD • Television broadcasting stations • Hong Kong

The Target Company, the Seller and the Buyer shall hereinafter be referred to individually as a “Party” and collectively as the “Parties”.

THE SECOND SUPPLEMENTAL AGREEMENT TO THE CONTENT, BRANDING, PROMOTION AND TECHNOLOGY COOPERATION AGREEMENT
The Second Supplemental Agreement • April 28th, 2016 • Phoenix New Media LTD • Television broadcasting stations • Beijing
Contract
Phoenix New Media LTD • April 21st, 2011 • Television broadcasting stations

Schedule of material differences between the Trademark License Agreements entered into between each of Tianying Jiuzhou and Yifeng Lianhe, respectively, and Phoenix Satellite Television Trademark Limited

Schedule of Material Differences between:
Cooperation Agreement • April 25th, 2014 • Phoenix New Media LTD • Television broadcasting stations

· Cooperation Agreement, dated as of February 14, 2011, between China Mobile Communications Corporation and Beijing Tianying Jiuzhou Network Technology Co., Ltd. filed as Exhibit 10.25 to Registration on Form F-1 (File No. 333-173666) (“Cooperation Agreement 2011”),

Exclusive Equity Option Agreement of Beijing Fenghuang Ronghe Investment Co., Ltd.
Exclusive Equity Option Agreement • April 28th, 2021 • Phoenix New Media LTD • Television broadcasting stations

This Exclusive Equity Option Agreement (the “Agreement”) is entered into by the following parties on January 25, 2021 in Beijing, the People’s Republic of China (“PRC” or “China”):

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