Examples of Rating Point in a sentence
According to one of the agencies, data are used to determine the price Target Rating Point (TRP).3 TRP provides audience measurement data about TV channels, and the rates change according to geography, the time of day, and seasons of the year.
Gross Rating Point (hereinafter also referred to as “GRP”) means television viewers expressed as a gross percentage of the total number of potential viewers, which expresses the value of the advertising break in the TG, determined based on minute-by-minute data from a viewership survey conducted by Kantar Slovakia s.r.o. on the basis of the average viewership of the relevant advertising break (so-called break average).
Electronic Gross Rating Point (hereinafter only as “e-GRP”) is defined as 72 000 advertising impressions in the Target Group Adults 15-69 in framework of audio- visual media services on demand of the given Broadcaster, or the number of advertising impressions corresponding to 1 % of the number of people in the Target Group CS 15-69.