Marketing Expenses definition

Marketing Expenses means the sum of Selling Expenses, Marketing Management Expenses, Market and Consumer Research Expenses, Advertising Expenses, Trade Promotion Expenses, and Consumer Promotion Expenses, each of which is specified below, in each case to the extent directly and reasonably attributable to the sale, promotion or marketing of the applicable ZIOPHARM Products in the countries where such ZIOPHARM Product has been launched.
Marketing Expenses means all costs and expenses incurred in connection with the Commercialization of the Product in the Territory, including, without limitation: (a) marketing, advertising, sampling, and promotional activities; (b) marketing studies; (c) primary and secondary market research; (d) promotional materials; and (e)
Marketing Expenses means [***]

Examples of Marketing Expenses in a sentence

  • Each Party shall keep, and shall cause its ------------------------- Affiliates and sublicensees to keep, such accurate and complete records of Net Sales and its Marketing Expenses and Development Expenses as are necessary to determine the amounts due to GSK and Adolor under this Agreement.

  • Subject to ---------------------------------------- reconciliation as provided in Section 6.7.5, Adolor shall be responsible and pay for ** percent (**%) and GSK shall be responsible and pay for ** percent (**%) of the Marketing Expenses in connection with the OBD Chronic Product for Commercialization in the United States incurred from the Effective Date through ** = Certain information on this page has been omitted and filed separately with the Commission.

  • Thereafter, Marketing Expenses for the OBD Chronic Product shall be shared in accordance with the sharing of the GI Product Marketing Contribution for such OBD Chronic Product as adjusted pursuant to Section 6.3.4. Notwithstanding the foregoing, upon notice by Adolor to GSK of a Royalty Conversion Election, GSK shall be solely responsible and pay for all Marketing Expenses relating to periods after such notice for the OBD Chronic Product for which the Royalty Conversion Election was made.

  • Notwithstanding the foregoing, unless otherwise agreed to by the Parties, the total budget for the Marketing Expenses in a Calendar Year for an Adolor Product or a GI Product for which Adolor is receiving a portion of the GI Product Marketing Contribution shall not exceed ** percent (**%) of the budget set forth in the most recently approved U.S. Marketing Plan for such Collaboration Product.

  • Subject to reconciliation ------------------------------------ as provided in Section 6.7.5, on an Adolor Product-by-Adolor Product basis, Adolor shall be responsible and pay for ** percent (**%) and GSK shall be responsible and pay for ** percent (**%) of the Marketing Expenses for each Adolor Product for Commercialization in the United States incurred from ** through the First Commercial Sale for such Adolor Product.


More Definitions of Marketing Expenses

Marketing Expenses means the sum of Marketing Management Expenses, Advertising and Market Research Expenses and Education Expenses.
Marketing Expenses mean the sum of Marketing Management Expenses, Advertising and Market Research Expenses and Medical Education Expenses.
Marketing Expenses means the amount reimbursed to the Property Manager for costs and expenses incurred in marketing the Properties to prospective tenants, which amount shall not exceed $100,000 for any Property.
Marketing Expenses means a party's costs and expenses for Product(s) samples, market research, advertising, promotional and sales training, [***] and other marketing expenses directly related to the marketing of Product(s) in the Territory, as such expenses are detailed in the Annual Plan. Sales training expenses shall include [***]. "Marketing Expenses" shall include [***], in each case allocated in accordance with the method mutually agreed by the parties. [***] Expenses shall not include the cost of the Sales Force of each party and such costs shall be the sole responsibility of the party employing such Sales Force.
Marketing Expenses means, excluding any Development Expenses, all ------------------ ** costs and expenses incurred (i.e., paid or accrued) to a **, whether --- incurred by Adolor or its Affiliates, or GSK or its Affiliates, to the extent provided for in an approved U.S. Marketing Plan or otherwise approved in advance by the Joint Marketing Committee or the Joint Steering Committee, and solely to the extent related to Collaboration Products, for Commercialization in the United States in connection with: 1.94.1 Marketing, advertising, sampling and promoting a Collaboration Product, including without limitation educational expenses, speakers' programs and symposia, and joint marketing and sales meetings in accordance with Section 5.10.4, but excluding ** unless otherwise mutually agreed by the Parties; ** = Certain information on this page has been omitted and filed separately with the Commission. Confidential treatment has been requested with respect to the omitted portions. 1.94.3 Primary and secondary market research;
Marketing Expenses means all costs and expenses (other than costs and expenses arising from data management, printing, distribution and similar costs that are excluded by E*TRADE from its customary calculation of its marketing expenses) arising from marketing, promotional and advertising activities, including advertisement placement, advertisement creation and employee salaries for employees at least * * * of whose employment responsibilities involve marketing the Services in association with the Licensed Marks. [* INDICATES THAT MATERIAL HAS BEEN OMITTED AND CONFIDENTIAL TREATMENT HAS BEEN REQUESTED THEREFOR. ALL SUCH OMITTED MATERIAL HAS BEEN FILED SEPARATELY WITH THE SECURITIES AND EXCHANGE COMMISSION PURSUANT TO RULE 24b-2.]
Marketing Expenses shall have the meaning assigned in Exhibit B.