Brand Assets definition

Brand Assets means the trade names, trademarks, service marks, logos, domain names, and other distinctive brand features of each party, respectively, as secured by such party from time to time.

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Brand Assets means each of the assets set forth on Schedule 1.01(c)

Brand Assets means all (a) worldwide rights, owned or purported to be owned, or later developed or acquired and owned or purported to be owned, by UAL, United or any of their Subsidiaries, in and to all Intellectual Property comprising, or associated with, (i) all Trademarks that include the word “United” or phrase “United Airlines” or any successor brand, and all variations of the foregoing (including any Trademarks confusingly similar thereto, derived therefrom or containing the key elements thereof) (collectively, the “Brand Trademarks”), (ii) the “u▇▇▇▇▇.▇▇▇” domain name and similar domain names or any successor domain names (collectively, the “Brand Domain Names”), and (iii) other Trademarks, and any rights associated with any of the foregoing, owned or purported to be owned by and/or associated with UAL, United or any of their Subsidiaries (including, for avoidance of doubt, Continental Airlines, Inc. and United Continental Holdings, Inc. and any other predecessor of UAL, United or any of their Subsidiaries) (collectively, the “Other Brand Trademarks”), including (A) all causes of action and claims now or hereafter held by UAL, United or any of their Subsidiaries in respect of the Brand Trademarks, Brand Domain Names and Other Brand Trademarks, including, without limitation, the right to sue or otherwise recover for any and all past, present and future infringements or dilutions thereof and (B) all other Trademark rights corresponding thereto and all other Trademark rights of any kind whatsoever accruing under the Brand Trademarks, Brand Domain Names and Other Brand Trademarks; and including license, sublicence, contribution, lending, administrative, operating, services, management, co-branding, partnering or similar agreements related to or entered into in connection with the foregoing, and all proceeds of the foregoing, and (b) Equity Interests, and debt securities convertible into, or exchangeable for, Equity Interests, in the Brand Assets Group.

Examples of Brand Assets in a sentence

• Licensee shall report to UL within five (5) Business Days all information in its possession relative to any actual or threatened (in writing) suit, claim or other proceeding relating to the Licensed Brand Assets brought or threatened to be brought against Licensee, any of its Affiliates or any of Licensee’s Sublicensees.

• If UL elects not to take action pursuant to Section 3.4 within thirty (30) days after UL has received notice of infringement or dilution with respect to identified Licensed Brand Assets, Licensee may request approval from UL to initiate a suit or other enforcement action, at Licensee’s sole cost and expense, and the Parties’ respective legal representatives will promptly meet to discuss the merits and legal risks of any such suit or other enforcement action.

• Except as expressly stated in this Agreement, no rights, ownership interest or licenses, express or implied, are granted to Licensee with respect to the Licensed Brand Assets, either directly or by implication, estoppel or otherwise, and all such rights and ownership interests are reserved to UL.

• Additionally, UL may not withdraw or abandon any application or registration of any of the Licensed Marks (including any New Brand Assets) without Licensee’s prior written consent, in Licensee’s commercially reasonable judgment.

• In no event shall Licensee or any Sublicensee be required to modify or destroy or cease use of any tangible materials utilizing the Licensed Brand Assets that were created prior to such modified Brand Guidelines being provided to Licensee and six (6) months thereafter.

More Definitions of Brand Assets

Brand Assets means Intellectual Property, materials and promotional programs created or offered by TMLC to support and enhance the marketing of its products including without limitation marketing photography, POS materials, product descriptions, products samples, website and social media content, promotional contributions, and other Intellectual Property which are used to support our Master Lock and SentrySafe brands.

Brand Assets has the meaning specified in Section 2.2.

Brand Assets means “each of (a) the Brand Information; (b) the Certificate of Product Registration, (c) the goodwill of the Brand; and (d) the Advertising Material.”

Brand Assets means the name “Immutable X” and associated logo used by Immutable X in connection with the Immutable X brand

Brand Assets means the design and marketing elements that identify and embody DRSI’s brand identity, including, but not limited to, Re-turn logos, typefaces, images and illustrations as provided in the Brand Guidelines.

Brand Assets means the Youth Programme brand assets that the OC shares with you.

Brand Assets means the words “Snug”, “BondCover”, “Match” and other similar brand words, images, slogans or bylines developed by Snug and nominated as Brand Assets in the Snug Brand Guidelines for Referrers or trademarked or registered by the Company. Brand Keywords means words used for search engine indexation or marketing or online promotion.