EX-10.07 4 dex1007.htm GOOGLE SERVICES AGREEMENT CONFIDENTIAL TREATMENT REQUESTED Google Services AgreementGoogle Services Agreement • May 5th, 2020 • California
Contract Type FiledMay 5th, 2020 JurisdictionThis Google Services Agreement (“GSA”) is entered into by and between Google Technology Inc. and its affiliates (“Google”) and the Customer identified below and its affiliates (“Customer”). This GSA shall be effective as of the date indicated below (“GSA Effective Date”), and sets forth the terms and conditions under which Customer may use certain services made generally available by Google and described further herein (the “Services”). Such Services may be ordered by Customer, as applicable, on one or more separately stated standard Google order forms executed between the parties (Individually referred to hereinafter as an “Order Form”). Each Order Form shall be governed by this GSA and shall become effective on the date stated in such Order Form (“Order Form Effective Date”). This GSA and the corresponding Order Form(s) together constitute the “Agreement”.
Exhibit 10.8.3.3 AMENDMENT NUMBER ONE TO GOOGLE SERVICES AGREEMENT This Amendment Number One to the Google Services Agreement ("AMENDMENT ONE") is entered into as of July 26, 2004 (the "AMENDMENT ONE EFFECTIVE DATE") by and between Focus Interactive,...Google Services Agreement • November 8th, 2004 • Ask Jeeves Inc • Services-business services, nec
Contract Type FiledNovember 8th, 2004 Company Industry
Google Services AgreementGoogle Services Agreement • June 7th, 2006 • Answers CORP • Services-prepackaged software • California
Contract Type FiledJune 7th, 2006 Company Industry JurisdictionThis Google Services Agreement (“GSA”) is entered into by and between Google Inc. (“Google”) and GuruNet Corporation, a corporation formed under the laws of Delaware (“Customer”). This GSA shall be effective as of the GSA Effective Date Set forth in the signature block below. Each Order Form (as defined below) shall be governed by this GSA and shall become effective on the data stated in such Order Form (“Order Form Effective Date”). This GSA and the corresponding individual Order Form into which this GSA is incorporated together constitute the “Agreement”.
CERTAIN IDENTIFIED INFORMATION HAS BEEN EXCLUDED FROM THE EXHIBIT BECAUSE IT IS BOTH NOT MATERIAL AND IS THE TYPE THAT THE REGISTRANT TREATS AS PRIVATE OR CONFIDENTIAL. [***] INDICATES THAT INFORMATION HAS BEEN REDACTED. AMENDMENT NUMBER FOUR TO...Google Services Agreement • February 29th, 2024 • IAC Inc. • Services-computer programming, data processing, etc.
Contract Type FiledFebruary 29th, 2024 Company IndustryThis Amendment Number Four to the Google Services Agreement (“Amendment”), effective as of August 1, 2021 (“Amendment Effective Date”), is between Google LLC and Google Ireland Limited (collectively, “Google”) and IAC/InterActiveCorp and IAC Search & Media Europe Limited (collectively, “Company”) and amends the Google Services Agreement that has an effective date of April 1, 2016 (as amended, the “Agreement”). Capitalized terms not defined in this Amendment have the meanings given to those terms in the Agreement. The parties hereby agree as follows:
EX-10.22 2 d12894dex1022.htm EX-10.22 GOOGLE SERVICES AGREEMENT COMPANY INFORMATION COMPANY: Yahoo! Inc. Business Contact: Legal Contact: Technical Contact: Name: [*] [*] [*] Title: [*] [*] [*] Address, City, State, Postal Code: [*] [*] [*] Phone: [*]...Google Services Agreement • May 5th, 2020 • California
Contract Type FiledMay 5th, 2020 JurisdictionThis Google Services Agreement (“Agreement”) is entered into by Google Inc. (“Google”) and Yahoo! Inc. (“Company”) and is effective as of the Effective Date.
ContractGoogle Services Agreement • April 25th, 2008 • NameMedia, Inc. • Services-business services, nec • California
Contract Type FiledApril 25th, 2008 Company Industry JurisdictionPORTIONS OF THIS EXHIBIT WERE OMITTED AND HAVE BEEN FILED SEPARATELY WITH THE SECRETARY OF THE COMMISSION PURSUANT TO AN APPLICATION FOR CONFIDENTIAL TREATMENT UNDER RULE 406 OF THE SECURITIES ACT; [***] DENOTES OMISSIONS.
Amended and Restated Google Services AgreementGoogle Services Agreement • March 29th, 2012 • Inuvo, Inc. • Services-advertising • California
Contract Type FiledMarch 29th, 2012 Company Industry JurisdictionThis Amended and Restated Google Services Agreement (“GSA”) is entered into by and between Google Inc. (“Google”) and Miva, Inc., a corporation formed under the laws of Delaware (“Customer”). This GSA shall be effective as of January 1, 2009 (“GSA Effective Date”) and hereby amends and restates the Google Services Agreement between Google and Customer dated December 27, 2006. Each Order Form (as defined below) shall be governed by this GSA and shall become effective on January 1, 2009 (“Order Form Effective Date”). This GSA and the corresponding individual Order Form into which this GSA is incorporated together constitute the “Agreement”.
AMENDMENT NUMBER THREE TO GOOGLE SERVICES AGREEMENTGoogle Services Agreement • February 29th, 2024 • IAC Inc. • Services-computer programming, data processing, etc.
Contract Type FiledFebruary 29th, 2024 Company IndustryThis Amendment Number Three to the Google Services Agreement (“Amendment”), effective as of April 1, 2020 (“Amendment Effective Date”), is between Google LLC (“Google”) and IAC/InterActiveCorp (“Company”) and amends the Google Services Agreement that has an effective date of April 1, 2016 (as amended, the “Agreement”). Capitalized terms not defined in this Amendment have the meanings given to those terms in the Agreement. The parties hereby agree as follows:
GOOGLE SERVICES AGREEMENTGoogle Services Agreement • June 24th, 2009 • IncrediMail Ltd. • Services-computer programming services • Dublin
Contract Type FiledJune 24th, 2009 Company Industry JurisdictionThis Google Services Agreement (“GSA”) is entered into by and between Google Ireland Limited, a company incorporated under the laws of Ireland whose principal place of business is at Gordon House, Barrow Street, Dublin 4 (“Google”) and Incredimail, Ltd whose registered office is at 4 Hanechoshet st. Tel Aviv, Israel (“Customer”).
GOOGLE SERVICES AGREEMENTGoogle Services Agreement • January 18th, 2011 • KAYAK SOFTWARE Corp • Services-business services, nec • New York
Contract Type FiledJanuary 18th, 2011 Company Industry JurisdictionThis Google Services Agreement (this “Agreement”) is entered into by Google Inc. (“Google”) and Kayak Software Corporation (“Company”) and is effective as of the Effective Date. For clarity, the Google Services Agreement, effective as of December 15, 2004, and a corresponding Google Services Agreement Order Form, effective as of December 17, 2004, as amended, entered into by Google and Company will expire on October 31, 2010 (collectively, the “Prior Agreement”).
EXTENSION AMENDMENT TO GOOGLE SERVICES AGREEMENTGoogle Services Agreement • March 28th, 2023 • Inuvo, Inc. • Services-advertising
Contract Type FiledMarch 28th, 2023 Company IndustryThis Extension Amendment to the Google Services Agreement (“Amendment”), effective as of the first day following the current expiration date of the Agreement (as defined below) (“Amendment Effective Date”), is between Vertro, Inc. (“Company”) and Google LLC (“Google”) and amends the existing Google Services Agreement between Company and Google (the “Agreement”). Capitalized terms not defined in this Amendment have the meanings given to those terms in the Agreement. The parties agree as follows:
ContractGoogle Services Agreement • May 29th, 2003 • Ask Jeeves Inc • Services-business services, nec • California
Contract Type FiledMay 29th, 2003 Company Industry JurisdictionThis Google Services Agreement (“GSA” or the “Agreement”) is entered into on May 15, 2003 (“GSA Effective Date”) by and between Google Technology Inc., a California corporation and its affiliates (“Google”) and Ask Jeeves UK Partnership, an entity organized under the laws of England and Wales (“Customer”). This GSA states the terms and conditions under which Customer may use certain services made generally available by Google and described further herein and/or in an applicable Order Form (the “Services”). Such Services may be ordered by Customer and shall be identified on one or more separately stated standard Google order forms executed between the parties (individually referred to hereinafter as an “Order Form”). Each Order Form shall be governed by this GSA and shall become effective on the date stated in such Order Form (“Order Form Effective Date”). Any Order Form entered into pursuant to this Agreement shall be substantially in the form as set forth in Exhibit G. This GSA and th
AMENDMENT FOUR TO THE GOOGLE SERVICES AGREEMENT ORDER FORMGoogle Services Agreement • March 2nd, 2009 • Infospace Inc • Services-computer processing & data preparation
Contract Type FiledMarch 2nd, 2009 Company IndustryThis is Amendment Four to the Google Services Agreement Order Form (“Amendment Four”) and is entered into as of December 1, 2008 (the “Amendment Four Effective Date”) by and between InfoSpace Sales LLC, a limited liability company formed under the laws of Delaware, with its principal place of business at 601 108th Avenue NE, Suite 1200, Bellevue, WA 98004 (“Customer”), and Google Inc., a Delaware corporation, with its principal place of business at 1600 Amphitheatre Parkway, Mountain View, California 94043 (“Google”).
AMENDMENT NUMBER NINE TO GOOGLE SERVICES AGREEMENTGoogle Services Agreement • August 14th, 2017 • Synacor, Inc. • Services-computer programming, data processing, etc.
Contract Type FiledAugust 14th, 2017 Company IndustryThis Amendment Number Nine to Google Services Agreement (“Amendment”), effective as of April 1, 2017 (“Amendment Nine Effective Date”), is between Google Inc. (“Google”) and Synacor, Inc. (“Company”) and amends the Google Services Agreement that has an effective date of March 1, 2011 (as amended, the “Agreement”). Capitalized terms not defined in this Amendment have the meanings given to those terms in the Agreement. The parties agree as follows:
EXTENSION AMENDMENT TO GOOGLE SERVICES AGREEMENTGoogle Services Agreement • October 25th, 2023 • Inuvo, Inc. • Services-advertising
Contract Type FiledOctober 25th, 2023 Company IndustryThis Extension Amendment to the Google Services Agreement (“Amendment”), effective as of the first day following the current expiration date of the Agreement (as defined below) (“Amendment Effective Date”), is between Vertro, Inc. (“Company”) and Google LLC (“Google”) and amends the existing Google Services Agreement between Company and Google (the “Agreement”). Capitalized terms not defined in this Amendment have the meanings given to those terms in the Agreement. The parties agree as follows:
AMENDMENT NUMBER THREE TO GOOGLE SERVICES AGREEMENTGoogle Services Agreement • May 16th, 2012 • LOCAL.COM • Services-business services, nec
Contract Type FiledMay 16th, 2012 Company IndustryThis Amendment Number Three to the Google Services Agreement (“Amendment Three”) is effective as of May 1, 2012 (“Amendment Three Effective Date”), and amends the Google Services Agreement by and between Local.com Corporation, a Delaware corporation (“Company”), and Google Inc., a Delaware corporation (“Google”) with an effective date of August 1, 2011 (the “GSA”), Amendment Number One to the GSA with an effective date of December 1, 2011 (the “Amendment One”), and Amendment Number Two to the GSA with an effective date of February 1, 2012 (“Amendment Two”) (the GSA together with Amendments One and Two, the “Agreement”).
AMENDMENT NUMBER ONE TO GOOGLE SERVICES AGREEMENTGoogle Services Agreement • December 16th, 2011 • LOCAL.COM • Services-business services, nec
Contract Type FiledDecember 16th, 2011 Company IndustryThis Amendment Number One to Google Services Agreement (this “Amendment One”) is entered into effective as of December 1, 2011 (the “Amendment One Effective Date”), and is attached to and forms a part of that certain Google Services Agreement by and between Local.com Corporation, a Delaware corporation (“Local.com”), and Google Inc., a Delaware corporation (“Google”) with an effective date of August 1, 2011 (the “GSA” or “Existing Agreement”) (the GSA together with this Amendment One, the “Agreement”).
GOOGLE SERVICES AGREEMENTGoogle Services Agreement • February 29th, 2016 • Iac/Interactivecorp • Retail-retail stores, nec • California
Contract Type FiledFebruary 29th, 2016 Company Industry JurisdictionThis Google Services Agreement (“Agreement”) is entered into by Google Inc. and Google Ireland Limited (“Google”) and IAC/InterActiveCorp and IAC Search & Media Europe Limited (“Company”) and is effective as of the Effective Date. In the event that Services are provided to a Company entity that is organized in: (i) the Americas, then Google Inc. is the entity that provides and IAC/InterActiveCorp (or its designated Affiliate) is the entity that receives such Services; and (ii) Europe, the Middle East, Africa, Asia or Oceania, then Google Ireland Limited is the entity that provides and IAC Search & Media Europe Limited (or its designated Affiliate) is the entity that receives such Services; and “Google” and “Company” as used in this Agreement will be construed accordingly.
AMENDMENT NUMBER ONE TO GOOGLE SERVICES AGREEMENTGoogle Services Agreement • March 15th, 2019 • Inuvo, Inc. • Services-advertising
Contract Type FiledMarch 15th, 2019 Company IndustryThis Amendment Number One to the Google Services Agreement (“Amendment”) is effective as of March 1, 2019 (“Amendment Effective Date”), and amends the Google Services Agreement by and between Vertro, Inc. (“Company”) and Google LLC (“Google”) with an effective date of March 1, 2017, as amended (the “Agreement”). Capitalized terms not defined in this Amendment have the meanings given to those terms in the Agreement. The parties agree as follows:
EXTENSION AMENDMENT TO GOOGLE SERVICES AGREEMENTGoogle Services Agreement • May 24th, 2023 • Inuvo, Inc. • Services-advertising
Contract Type FiledMay 24th, 2023 Company IndustryThis Extension Amendment to the Google Services Agreement (“Amendment”), effective as of the first day following the current expiration date of the Agreement (as defined below) (“Amendment Effective Date”), is between Vertro, Inc. (“Company”) and Google LLC (“Google”) and amends the existing Google Services Agreement between Company and Google (the “Agreement”). Capitalized terms not defined in this Amendment have the meanings given to those terms in the Agreement. The parties agree as follows:
AMENDMENT NUMBER FOUR TO GOOGLE SERVICES AGREEMENTGoogle Services Agreement • May 15th, 2014 • Synacor, Inc. • Services-computer programming, data processing, etc.
Contract Type FiledMay 15th, 2014 Company IndustryThis Amendment Number Four to the Google Services Agreement (the “Amendment”), effective as of March 1, 2014 (the “Amendment Effective Date”), is between Google Inc. (“Google”) and Synacor, Inc. (“Company”) and amends the Google Services Agreement, dated March 1, 2011 (as amended, the “Agreement”). Capitalized terms not defined in this Amendment have the meanings given to those terms in the Agreement. The parties agree as follows:
AMENDMENT NUMBER TWO TO GOOGLE SERVICES AGREEMENT ORDER FORMGoogle Services Agreement • October 11th, 2007 • Synacor, Inc. • Services-computer programming, data processing, etc.
Contract Type FiledOctober 11th, 2007 Company IndustryThis Amendment Number Two to the Order Form (as defined below) (“Amendment Two”) is entered into by and between Google Inc. (“Google”), a Delaware corporation and Synacor, Inc., a Delaware corporation (“Customer”) effective as of December 16, 2005 (the “Amendment Two Effective Date”)
AMENDMENT NUMBER SEVEN TO AMENDED AND RESTATED GOOGLE SERVICES AGREEMENTGoogle Services Agreement • May 6th, 2011 • Infospace Inc • Services-computer processing & data preparation
Contract Type FiledMay 6th, 2011 Company IndustryThis Amendment Number Seven to Amended and Restated Google Services Agreement (the “Amendment”), effective as of April 1, 2011 (the “Amendment Effective Date”), is between Google Inc. (“Google”) and InfoSpace Sales LLC (“Customer”) and amends the Amended and Restated Google Services Agreement, dated October 1, 2005, as amended (the “GSA”), and the Google Services Agreement Order Form, dated October 1, 2005, as amended (the “Order Form” and together with the GSA, the “Agreement”). Capitalized terms not defined in this Amendment have the meanings given to those terms in the Agreement. The parties agree as follows:
EXTENSION AMENDMENT TO GOOGLE SERVICES AGREEMENTGoogle Services Agreement • March 29th, 2018 • Synacor, Inc. • Services-computer programming, data processing, etc.
Contract Type FiledMarch 29th, 2018 Company IndustryThis Extension Amendment to the Google Services Agreement (“Amendment”), effective as of the first day following the current expiration date of the Agreement (as defined below) (“Amendment Effective Date”), is between Synacor, Inc. (“Company”) and Google Inc. (“Google”) and amends the existing Google Services Agreement between Company and Google (the “Agreement”). Capitalized terms not defined in this Amendment have the meanings given to those terms in the Agreement. The parties agree as follows:
EX-10.37 3 dex1037.htm AMENDED AND RESTATED GOOGLE SERVICES AGREEMENT CERTAIN INFORMATION FROM THIS DOCUMENT HAS BEEN REDACTED PURSUANT TO A CONFIDENTIAL TREATMENT REQUEST BY INFOSPACE, INC. UNDER 17 C.F.R. §§ 200.80(B)(4), 200.83 AND 240.24B-2 AND...Google Services Agreement • May 5th, 2020
Contract Type FiledMay 5th, 2020This Amended and Restated Google Services Agreement (“GSA”) is entered into by and between Google Inc., a corporation formed under the laws of Delaware (“Google”) and InfoSpace Sales LLC, a limited liability company formed under the laws of Delaware (“Customer”). This GSA shall be effective as of the date signed by both parties in the signature block below (the “GSA Effective Date”). Each Order Form (as defined below) shall be governed by this GSA and shall become effective on the date stated in such Order Form (“Order Form Effective Date”). This GSA and the corresponding individual Order Form into which this GSA is incorporated together constitute the “Agreement”. This Agreement amends and restates that certain Google Inc. Services Agreement dated as of August 23, 2002 (the “Original GSA”), as amended on December 30, 2003 (“Amendment One”), April 7, 2004 (“Amendment Two”) and August 18, 2004 (“Amendment Three”) and the corresponding individual Order Form into which the Original GSA wa
Google Services AgreementGoogle Services Agreement • March 16th, 2007 • Miva, Inc. • Services-business services, nec • California
Contract Type FiledMarch 16th, 2007 Company Industry JurisdictionThis Google Services Agreement (“GSA”) is entered into by and between Google Inc. (“Google”) and Miva, Inc., a corporation formed under the laws of Delaware (“Customer”). This GSA shall be effective as of the GSA Effective Date set forth in the signature block below. Each Order Form (as defined below) shall be governed by this GSA and shall become effective on December ___, 2006 (“Order Form Effective Date”). This GSA and the corresponding individual Order Form into which this GSA is incorporated together constitute the “Agreement”.
EXTENSION AMENDMENT TO GOOGLE SERVICES AGREEMENTGoogle Services Agreement • June 27th, 2023 • Inuvo, Inc. • Services-advertising
Contract Type FiledJune 27th, 2023 Company IndustryThis Extension Amendment to the Google Services Agreement (“Amendment”), effective as of the first day following the current expiration date of the Agreement (as defined below) (“Amendment Effective Date”), is between Vertro, Inc. (“Company”) and Google LLC (“Google”) and amends the existing Google Services Agreement between Company and Google (the “Agreement”). Capitalized terms not defined in this Amendment have the meanings given to those terms in the Agreement. The parties agree as follows:
AMENDMENT NUMBER EIGHT TO GOOGLE SERVICES AGREEMENTGoogle Services Agreement • May 15th, 2017 • Synacor, Inc. • Services-computer programming, data processing, etc.
Contract Type FiledMay 15th, 2017 Company IndustryThis Amendment Number Eight to Google Services Agreement (“Amendment”), effective as of January 1, 2017 (“Amendment Eight Effective Date”), is between Google Inc. (“Google”) and Synacor, Inc. (“Company”) and amends the Google Services Agreement that has an effective date of March 1, 2011 (as amended, the “Agreement”). Capitalized terms not defined in this Amendment have the meanings given to those terms in the Agreement. The parties agree as follows:
EXTENSION AMENDMENT TO GOOGLE SERVICES AGREEMENTGoogle Services Agreement • November 17th, 2023 • Inuvo, Inc. • Services-advertising
Contract Type FiledNovember 17th, 2023 Company IndustryThis Extension Amendment to the Google Services Agreement (“Amendment”), effective as of the first day following the current expiration date of the Agreement (as defined below) (“Amendment Effective Date”), is between Vertro, Inc. (“Company”) and Google LLC (“Google”) and amends the existing Google Services Agreement between Company and Google (the “Agreement”). Capitalized terms not defined in this Amendment have the meanings given to those terms in the Agreement. The parties agree as follows:
EXTENSION AMENDMENT TO GOOGLE SERVICES AGREEMENTGoogle Services Agreement • August 23rd, 2023 • Inuvo, Inc. • Services-advertising
Contract Type FiledAugust 23rd, 2023 Company IndustryThis Extension Amendment to the Google Services Agreement (“Amendment”), effective as of the first day following the current expiration date of the Agreement (as defined below) (“Amendment Effective Date”), is between Vertro, Inc. (“Company”) and Google LLC (“Google”) and amends the existing Google Services Agreement between Company and Google (the “Agreement”). Capitalized terms not defined in this Amendment have the meanings given to those terms in the Agreement. The parties agree as follows:
AMENDMENT NUMBER FIVE TO GOOGLE SERVICES AGREEMENTGoogle Services Agreement • March 13th, 2015 • Synacor, Inc. • Services-computer programming, data processing, etc.
Contract Type FiledMarch 13th, 2015 Company IndustryThis Amendment Number Five to the Google Services Agreement (“Amendment”) is effective as of August 1, 2014 (“Amendment Effective Date”), and amends the Google Services Agreement by and between Synacor, Inc. (“Company”) and Google Inc. (“Google”) with an effective date of March 1, 2011, as amended (the “Agreement”). Capitalized terms not defined in this Amendment have the meanings given to those terms in the Agreement. The parties agree as follows:
AMENDMENT NUMBER THREE TO GOOGLE SERVICES AGREEMENTGoogle Services Agreement • May 9th, 2019 • Iac/Interactivecorp • Retail-retail stores, nec
Contract Type FiledMay 9th, 2019 Company IndustryThis Amendment Number Three to the Google Services Agreement (“Amendment”), effective as of April 1, 2020 (“Amendment Effective Date”), is between Google LLC (“Google”) and IAC/InterActiveCorp (“Company”) and amends the Google Services Agreement that has an effective date of April 1, 2016 (as amended, the “Agreement”). Capitalized terms not defined in this Amendment have the meanings given to those terms in the Agreement. The parties hereby agree as follows:
AMENDMENT FOUR TO THE GOOGLE SERVICES AGREEMENT ORDER FORMGoogle Services Agreement • March 31st, 2011 • Infospace Inc • Services-computer processing & data preparation
Contract Type FiledMarch 31st, 2011 Company IndustryThis is Amendment Four to the Google Services Agreement Order Form (“Amendment Four”) and is entered into as of December 1, 2008 (the “Amendment Four Effective Date”) by and between InfoSpace Sales LLC, a limited liability company formed under the laws of Delaware, with its principal place of business at 601 108th Avenue NE, Suite 1200, Bellevue, WA 98004 (“Customer”), and Google Inc., a Delaware corporation, with its principal place of business at 1600 Amphitheatre Parkway, Mountain View, California 94043 (“Google”).
EXTENSION AMENDMENT TO GOOGLE SERVICES AGREEMENTGoogle Services Agreement • April 30th, 2018 • Synacor, Inc. • Services-computer programming, data processing, etc.
Contract Type FiledApril 30th, 2018 Company IndustryThis Extension Amendment to the Google Services Agreement (“Amendment”), effective as of the first day following the current expiration date of the Agreement (as defined below) (“Amendment Effective Date”), is between Synacor, Inc. (“Company”) and Google Inc. (“Google”) and amends the existing Google Services Agreement between Company and Google (the “Agreement”). Capitalized terms not defined in this Amendment have the meanings given to those terms in the Agreement. The parties agree as follows:
AMENDMENT NUMBER THREE TO GOOGLE SERVICES AGREEMENT ORDER FORMGoogle Services Agreement • October 11th, 2007 • Synacor, Inc. • Services-computer programming, data processing, etc.
Contract Type FiledOctober 11th, 2007 Company IndustryThis Amendment Number Three to the Order Form (as defined below) (“Amendment Three”) is entered into by and between Google Inc. (“Google”), a Delaware corporation and Synacor, Inc., a Delaware corporation (“Customer”) effective as of June 30, 2006 (the “Amendment Three Effective Date”).