Common use of Advertising and Marketing Clause in Contracts

Advertising and Marketing. 15.1 The parties agree that, notwithstanding the termination of the Original Licence Agreement and its replacement with this Agreement, the provisions of clauses 11.1 and 11.2 of the Original Licence Agreement shall continue to have effect from the Effective Date up to and including 31 December 2004. With effect from 1 January 2005 and for the remainder of the term of this Agreement, the Licensee shall spend the following in respect of Advertising and Promotion in accordance with clause 15.3:

Advertising and Marketing. 15.1 The parties agree that, notwithstanding the termination of the Original Licence Agreement and its replacement with this Agreement, the provisions of clauses 11.1 and 11.2 of the Original Licence Agreement shall continue to have effect from the Effective Date up to and including 31 December 2004. With effect from 1 January 2005 and for the remainder of the term of this Agreement, the Licensee shall spend the following in respect of Advertising and Promotion in accordance with clause 15.3:31