Exhibit 10.10 FIRST AMENDMENT TO CONTENT DISTRIBUTION AGREEMENT BETWEEN MINDMATICS LLC/PLAN_B MEDIA AND DATACALL This Amendment, dated, August 1, 2006 ("Amendment"), is made to that certain Content Licensing Agreement between MindMatics LLC/plan_b...

Exhibit 10.10



                FIRST AMENDMENT TO CONTENT DISTRIBUTION AGREEMENT
                BETWEEN MINDMATICS LLC/PLAN_B MEDIA AND DATACALL

This Amendment, dated, August 1, 2006 ("Amendment"), is made to that certain
Content Licensing Agreement between MindMatics LLC/plan_b media ("MindMatics")
and Datacall ("Client") dated as of March 24, 2006 and, as amended hereby.


WITNESSETH:

     WHEREAS, MindMatics and Client wish to amend certain terms of the Content
Distribution Agreement in the manner provided for herein;

     NOW THEREFORE, in consideration of the premises contained herein, the
parties hereto agree as follows:


1.   Amendment  of  Appendix  2,  Section  1  Content,  Share,  Territory

              CONTENT                 FEE (ONE TIME)    TERRITORY     DURATION
           -----------------------    --------------    ---------    ----------
           Weekly Motorsport Alert    $ 1,500.00           US        12 Months
           -----------------------    --------------    ---------    ----------

                                                  MINDMATICS LLC
                                                  000 XXXXXXX XXXXXX, 00XX XXXXX
                                                  XXX XXXX, XX 00000

                                                  TEL:     x0 (000) 000 0000
                                                  FAX:     x0 (000) 000 0000

                                                  XXXX://XXX.XXXXXXXXXX.XXX



Acknowledged and agreed to by a duly authorized representative of the respective
parties.

     MINDMATICS LLC                              DATACALL

By:  /s/ Xxxx Xxxxxx                         By: /s/ Xxx Xxxxxx
Name: Xxxx Xxxxxx                            Name: Xxx Xxxxxx
Title: General Manager                       Title: President & CEO
Date:  September 5, 2006                     Date: August 8, 2006