Marketing Expense definition

Marketing Expense means all reasonable out-of-pocket costs and all internal costs on an FTE basis equal to Xxxxxx’x then applicable FTE Rate, annually for those individuals fully dedicated to the Product incurred by the Parties that are directly attributable to the following functions for the sale, promotion and marketing of a Co-Developed Product in the Co-Development Territory: (a) market research on such Co-Developed Product, (b) marketing communications, (c) corporate accounts, (d) managed care, (e) sales force training, (f) product hotlines, (g) reimbursement support, (h) contracting, (i) pricing, (j) conducting compassionate use programs and for domestic Phase IV studies for Co-Developed Products (including without limitation fully absorbed manufacturing costs for any Co-Developed Product utilized in such compassionate use programs) and (k) telemarketing services. Marketing Expense shall not include any General Public Relations or any other activities that promote the business of Xxxxxx or Xxxxxx as a whole without specifically referencing any Co-Developed Product.

Marketing Expense means to the extent approved by the Marketing Committee all costs and expenses incurred by Warner (including without limitation, the salaries, commissions, bonuses, transportation, meals, lodging, benefits and healthcare insurance expenses of appropriate employees) associated with launch, advertising and sales promotion (including, without limitation, expenses related to promotional publications, space or time in various media, direct mail campaigns, samples, if any, advertising agency fees and other promotional activities), the cost of product samples, Phase IV Studies, Pharmacoeconomic Studies, Phase V Studies, and any other clinical studies not reasonably necessary to obtain marketing approval by the relevant regulatory authorities for a Product's first approved indication in any country, in each case determined in accordance with Warner's normal internal accounting practices and GAAP.

Marketing Expense means 50% of the Aggregate Marketing Expense.

Examples of Marketing Expense in a sentence

• A Grantee is eligible to receive reimbursement of 50% of the total cost of pre- approved Qualifying Marketing Expenses associated with the promotion of a Tourism Event up to the maximum amount of the grant award (e.g., a $1,000 Qualifying Marketing Expense is eligible for reimbursement of $500).

• A Grantee is eligible to receive reimbursement of 66% of the total cost of pre- approved Qualifying Marketing Expenses associated with the promotion of a First-Time Tourism Event up to the maximum amount of the grant award (e.g., a $1,000 Qualifying Marketing Expense is eligible for reimbursement of $660.00).

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• The estimation is also in line with CSL’s estimation■ Marketing Expense for Voice Info Services & Mobile Content: The Financial Advisor estimates the marketing expense equivalent to 2.7 percent of such revenue throughout the projected period, based on the 3-year historical average of the proportion.

• Other related marketing and advertising type costs that are allowable per this Chapter, but excluded from being reported on the Marketing Expense line, should be reported on the FSR under Other Administrative Expenses if the MCO determines that no other line item is appropriate.

More Definitions of Marketing Expense

Marketing Expense. In the event that the Property does not sell during the terms of this Agreement, Seller/Landlord shall nonetheless be obligated to reimburse Listing Agency for actual expenses incurred in marketing the Property for sale up to the amount of $ 2,000.00.

Marketing Expense means [***] and all [***] for those [***] to the [***] by the [***] to the [***] for the [***] in the [***] on such [***]and for [***] shall not [***] or any other [***] as a [***].

Marketing Expense means, for any fiscal period, for the Borrowers and the Restricted Subsidiaries on a combined basis, the aggregate dollar amount of all sales and marketing expense, including handset subsidies, during such fiscal period.

Marketing Expense means all costs associated with the promotion, sale and distribution of the relevant Pandemic Product, including sales force, market research, technical and support areas such as customer service, samples, product management and promotion of the product trials or demonstrations for marketing purposes, and commissions to agents and independent representatives where the commissions are not reductions in sales value.

Marketing Expense means advertising and marketing expenditures on print, radio, television, event marketing, the internet, outdoor, mobile device and media advertising, and fifty percent (50%) of any expenses related to sampling programs, including one hundred percent (100%) of creative costs associated with delivery of all such media, but excludes all forms of promotional money (spiff), co-operative expenditures, promotions, discounts, coupons, price-offs, invoice discounts and salaries or other compensation paid to employees of the Company responsible for performing marketing or advertising services.

Marketing Expense the aggregate of all costs and expenses for commissions and sales relating to the sale of Time-Share interests, including, but not limited to, all costs and expenses for advertising, mailing, consumer premiums, referral and lead generation.

Marketing Expense means all reasonable out-of-pocket costs and expenses incurred by Amgen Directly Attributable to the following functions for the sale, promotion and marketing of Product(s) in the United States and Canada: (a) market research on Product, (b) marketing communications, (c) corporate accounts, (d) managed care, (e) sales force training, (f) product hotlines, (g) reimbursement support, (h) contracting, (i) pricing, (j) conducting compassionate use programs for Products (including without limitation FAMC for any Product utilized in such compassionate use programs) and (k) telemarketing services. Marketing Expense shall not include the fees set forth in clause 4 of the definition of Net Sales and any activities which promote the business of Amgen as a whole without specifically referencing any Product.