Brand extension definition

Brand extension means any brand that incorporates all or a substantial part of the unique features of a preexisting brand of the same supplier. As used in this subsection, "supplier" means a brewer, micro brewer, an outstate seller of beer, a wine maker, a small wine maker, an outstate seller of wine, a manufacturer of mixed wine drink, or an outstate seller of a mixed wine drink, a mixed spirit drink manufacturer, or an outstate seller of mixed spirit drink.

Brand extension means any brand that incorporates

Brand extension means a brand which incorporates all or a substantial part of the unique features of a preexisting brand of the same brewery and which relies to a significant extent on the goodwill associated with the preexisting brand. However, a general corporate logo or symbol or an advertising message, whether appearing on the product packaging or elsewhere, is not a brand, brand extension, or part of a brand or brand extension.

Examples of Brand extension in a sentence

• Unit – IV Identifying and selecting brand name Building brand personality, image and identity; Brand positioning and re-launch; Brand extension; Brand portfolio; communication for branding Enhancing brand image through sponsorship and even management.

• Brand extension" is any brand that incorporates all or a substantial part of the unique features of a preexisting brand of the same brewer or importer, and which relies to a significant extent on the goodwill associated with that preexisting brand.

• Designing & Sustaining Branding Strategies - Brand hierarchy, Branding strategy, Brand extension and brand transfer - Managing brand over time.

• Once the decision of what should be done to achieve a Brand extension has been taken, it is necess- ary to decide how to proceed in terms of marketing tools to be used.

• Subsequently, the Group must decide if the Brand extension should be done internally (direct pro- duction of some categories) or if it would be better to give it in outsourcing (for example using licen- sing).

More Definitions of Brand extension

Brand extension means a brand that incorporates a brand name or brand logo, or a substantial part of an existing brand name or brand logo, of the same manufacturer.

Brand extension means any brand which incorporates all or a substantial part of the unique features of the label of a preexisting brand of the same manufacturer. A brand extension is not considered a new or different brand. Except for good cause a manufacturer shall assign a brand extension to the wholesaler which was granted the exclusive sales territory to the brand from which the brand extension resulted;

Brand extension means any brand which incorporates all

Brand extension means any brand that incorporates all or a substantial part of the unique features of a preexisting brand, regardless of whether the extension is beer, wine, mixed wine drink, or mixed spirit drink.

Brand extension means any brand that incorporates all or a substantial part of the unique features of a preexisting brand of the same supplier.

Brand extension means a brand which incorporates all or a substantial part of the unique features of a preexisting brand of the same brewery and which relies to a significantextent on the goodwill associated with the preexisting brand. However, a general corporate logo or symbol or an advertising message, whether appearing on the product packaging or elsewhere, is not a brand, brand extension, or part of a brand or brand extension.

Brand extension means any brand that incorporates all or a substantial part of the features of a pre-existing brand of the same brewer and that relies to a significant extent on the good will associated with the pre-existing brand.