0001144204-12-040046 Sample Contracts

REGISTRATION RIGHTS AGREEMENT
Registration Rights Agreement • July 18th, 2012 • Boldface Group, Inc. • Services-business services, nec • New York

This Registration Rights Agreement (this “Agreement”) is made and entered into effective as of July 12, 2012 between BOLDFACE Group, Inc., (formerly Max Cash Media, Inc.), a Nevada corporation (the “Company”), and the persons who have executed the signature page(s) hereto (each, a “Purchaser” and collectively, the “Purchasers”).

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SPLIT-OFF AGREEMENT
Split-Off Agreement • July 18th, 2012 • Boldface Group, Inc. • Services-business services, nec • New York

This SPLIT-OFF AGREEMENT, dated as of July 12, 2012 (this “Agreement”), is entered into by and among BOLDFACE Group, Inc., a Nevada corporation (“Seller”), BOLDFACE Split Corp., a Nevada corporation (“Split-Off Subsidiary”), and Noah Levinson (“Buyer”).

AGREEMENT AND PLAN OF MERGER AND REORGANIZATION AMONG BOLDFACE GROUP, INC., a Nevada corporation BOLDFACE ACQUISITION CORP., a Nevada corporation AND BOLDFACE LICENSING + BRANDING, a Nevada corporation July 12, 2012
Agreement and Plan of Merger and Reorganization • July 18th, 2012 • Boldface Group, Inc. • Services-business services, nec • New York

AGREEMENT AND PLAN OF MERGER (this “Agreement”), dated as of July 12, 2012, by and among BOLDFACE Group, Inc. (f/k/a Max Cash Media, Inc.), a Nevada corporation (the “Parent”), BOLDFACE Acquisition Corp., a Nevada corporation and wholly-owned subsidiary of the Parent (the “Acquisition Subsidiary”), and BOLDFACE Licensing + Branding, a Nevada corporation (the “Company”). The Parent, the Acquisition Subsidiary and the Company are each a “Party” and referred to collectively herein as the “Parties.”

SUBSCRIPTION ESCROW AGREEMENT
Subscription Escrow Agreement • July 18th, 2012 • Boldface Group, Inc. • Services-business services, nec • Delaware

Subscription Escrow Agreement (the “Escrow Agreement”) dated as of the effective date (the “Effective Date”) set forth on Schedule 1 attached hereto (“Schedule 1”) by and among the corporation identified on Schedule 1 (the “Issuer”), the limited liability company identified on Schedule 1 (the “Depositor”) and CSC Trust Company of Delaware, as escrow agent hereunder (the “Escrow Agent”).

SECURITIES PURCHASE AGREEMENT
Securities Purchase Agreement • July 18th, 2012 • Boldface Group, Inc. • Services-business services, nec • New York

THIS SECURITIES PURCHASE AGREEMENT (this “Agreement”), is made effective as of July 12, 2012, and is entered into by and among BOLDFACE Group, Inc. (formerly known as Max Cash Media, Inc.), a Nevada corporation (the “Company”), and the Buyer(s) set forth on the signature pages affixed hereto (individually, a “Buyer” or collectively, the “Buyers”).

BRIDGE LOAN AGREEMENT
Bridge Loan Agreement • July 18th, 2012 • Boldface Group, Inc. • Services-business services, nec • New York

THIS BRIDGE LOAN AGREEMENT (this “Agreement”) is made this 16th day of May, 2012, by and between BOLDFACE Licensing + Branding, a Nevada corporation (“Borrower”), and Max Cash Media, Inc., a Nevada corporation (“Lender”).

LOCK-UP AGREEMENT
Lock-Up Agreement • July 18th, 2012 • Boldface Group, Inc. • Services-business services, nec • New York

This LOCK-UP AGREEMENT (this “Agreement”) is made as of July 12, 2012, by and between the undersigned person or entity (the “Restricted Holder”) and BOLDFACE Group, Inc., a Nevada corporation formerly known as Max Cash Media (the “Company”). Capitalized terms used and not otherwise defined herein shall have the meanings given to such terms in the Merger Agreement (as defined herein).

COMPANY SECURITY AGREEMENT
Company Security Agreement • July 18th, 2012 • Boldface Group, Inc. • Services-business services, nec • New York

THIS SECURITY AGREEMENT (“Agreement”) is made and entered into as of the 16th day of May, 2012, by and among Max Cash Media, Inc., a Nevada corporation (the “Company”), BOLDFACE Licensing + Branding, a Nevada corporation (the “Borrower”), and Gottbetter & Partners, LLP, in its capacity as collateral agent (in such capacity, the “Collateral Agent”) for the Buyers (as defined below) party to that certain Securities Purchase Agreement, dated as of May 16, 2012 (the “Securities Purchase Agreement”).

Exhibit “A” to the Bridge Loan Agreement
Boldface Group, Inc. • July 18th, 2012 • Services-business services, nec • New York

FOR VALUE RECEIVED, BOLDFACE LICENSING + BRANDING, a Nevada corporation (hereinafter called the “Borrower”), hereby promises to pay to the order of MAX CASH MEDIA, INC., a Nevada corporation (hereinafter called the “Lender”), the principal sum of Dollars ($_______) (the “Loan”), in lawful money of the United States of America and in immediately available funds.

General RELEASE agreement
General Release Agreement • July 18th, 2012 • Boldface Group, Inc. • Services-business services, nec • New York

This General Release Agreement (this “Agreement”), dated as of July 12, 2012, is entered into by and among BOLDFACE Group, Inc., a Nevada corporation (“Seller”), BOLDFACE Split Corp., a Nevada corporation (“Split-Off Subsidiary”), and Noah Levinson (“Buyer”). In consideration of the mutual benefits to be derived from this Agreement, the covenants and agreements set forth herein, and other valuable consideration, the receipt and sufficiency of which are hereby acknowledged by the execution and delivery hereof, the parties hereto hereby agree as follows:

ESCROW AGREEMENT
Escrow Agreement • July 18th, 2012 • Boldface Group, Inc. • Services-business services, nec • New York

This Escrow Agreement (this “Agreement”) is entered into as of July 12, 2012, by and among BOLDFACE Group, Inc., a Nevada corporation (the “Parent”), Nicole Ostoya, Robin Coe-Hutshing and Maria Torres (singly and collectively, the “Company Shareholders”) and Gottbetter & Partners, LLP (the “Escrow Agent”).

EXECUTIVE EMPLOYMENT AGREEMENT
Executive Employment Agreement • July 18th, 2012 • Boldface Group, Inc. • Services-business services, nec • California

This Executive Employment Agreement (this “Agreement”) is entered into as of the 12th day of July, 2012 (the “Effective Date”), by and between BOLDFACE GROUP, INC., a Nevada corporation, with a business address of 1309 Pico Blvd., Suite #A, Santa Monica, California 90405 (the “Company”), and NICOLE OSTOYA, an individual residing in Los Angeles, California (the “Executive”).

NEWCO PLEDGE AGREEMENT
Newco Pledge Agreement • July 18th, 2012 • Boldface Group, Inc. • Services-business services, nec • New York

This PLEDGE AGREEMENT (this “Agreement”), dated as of May 16, 2012, is made by Max Cash Media, Inc., a Nevada corporation (the “Company”), each person and entity listed as a pledgor on the signature pages hereto (each a “Pledgor”), and each additional person, if any, who becomes a Pledgor pursuant to the requirements of Section 3.18 of the Bridge Loan Agreement (defined below) (the “Additional Pledgors”), in favor of Gottbetter & Partners, LLP, in its capacity as collateral agent (in such capacity, the “Collateral Agent”) for the “Buyers” (as defined below) party to that certain Securities Purchase Agreement, dated as of May 16, 2012 (the “Securities Purchase Agreement”).

CONSULTING AGREEMENT
Consulting Agreement • July 18th, 2012 • Boldface Group, Inc. • Services-business services, nec • California

This CONSULTING AGREEMENT (this “Agreement”) dated as of July 12, 2012 (the “Effective Date”), is by and between BOLDFACE Group, Inc., a Nevada corporation (the “Company”), and Gold Grenade, LLC, a California limited liability company (the “Consultant”). Company and Consultant are sometimes referred to in this Agreement, collectively, as the “Parties,” and individually, as a “Party.”

PLACEMENT AGENCY AGREEMENT
Placement Agency Agreement • July 18th, 2012 • Boldface Group, Inc. • Services-business services, nec • New York

This Placement Agency Agreement (“Agreement”) sets forth the terms upon which Gottbetter Capital Markets, LLC, a registered broker-dealer and member of the Financial Industry Regulatory Authority (“FINRA”), (hereinafter referred to as the “Placement Agent” or “Markets”), shall be engaged by Max Cash Media, Inc., a publicly traded Nevada corporation, (hereinafter referred to as the “Company”), to act as exclusive Placement Agent in connection with the private placement (the “Bridge Note Offering”) of its secured convertible promissory notes (“Bridge Notes”). The Company intends to enter into a reverse triangular merger and acquire the existing business of Boldface Licensing + Branding (“BL”), a Nevada corporation, and continue BL’s existing operations as a wholly owned subsidiary of the Company (the “Merger”).

NEWCO SECURITY AGREEMENT
Newco Security Agreement • July 18th, 2012 • Boldface Group, Inc. • Services-business services, nec • New York

THIS SECURITY AGREEMENT (“Agreement”) is made and entered into as of the 16th day of May, 2012 by and among BOLDFACE Licensing + Branding, a Nevada corporation (the “Borrower”), and Gottbetter & Partners, LLP, in its capacity as collateral agent (in such capacity, the “Collateral Agent”) for the Buyers (as defined below) party to that certain Securities Purchase Agreement, dated as of May 16, 2012 (the “Securities Purchase Agreement”).

INDEMNIFICATION AGREEMENT
Indemnification Agreement • July 18th, 2012 • Boldface Group, Inc. • Services-business services, nec • Nevada

This INDEMNIFICATION AGREEMENT (“Agreement”) is made and entered into as of this 31st day of May, 2012, by and between John Derby (the “Indemnifying Party”) and Max Cash Media, Inc., a Nevada Corporation (the “Company”).

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