System Promotion. Franchisee will use reasonable efforts to encourage and promote the use of System Hotels and will refer reservation requests that cannot be fulfilled by the Hotel to other System Hotels or Franchisor Lodging Facilities in accordance with the Standards.
System Promotion. RCTA shall direct REDWOOD COAST TRANSIT system promotion and advertising, provide or pay for all advertising and promotional materials, and authorize all promotional activities. CONTRACTOR shall be responsible to prepare and carryout an annual schedule of community based promotional activities on behalf of the RCTA. CONTRACTOR shall prepare and submit a preliminary annual schedule within 30 days following the effective date of this Agreement. The schedule shall be updated monthly so as to coincide with RCTA Board Meetings, and each May for the following fiscal year. Community based promotional activities may include such activities as operation of a booth at the Del Norte County Fair, presentations to Senior Citizen Centers or to schools, training of trainers for employers or other user groups, and participation in parades. The promotional schedule shall be prepared cooperatively with and approved by the RCTA Transit Manager. CONTRACTOR also shall dispense REDWOOD COAST TRANSIT information publications, respond to patron requests for information, act as a liaison and provider of system promotion information with and to community agencies and groups, and do all other things to assist and support RCTA’s advertising and public information efforts. CONTRACTOR shall make available needed equipment and personnel at no cost or expense to RCTA, except that RCTA shall compensate CONTRACTOR for (1) vehicle operations in accordance with Section 2.4 herein above, and (2) extraordinary personnel and other expenses authorized in writing in advance. It is anticipated that most promotional activities will be staffed by salaried personnel or personnel involved in vehicle operations. Extraordinary personnel expense will include expenses for the use of hourly personnel for whom compensation is not provided in the contract fixed monthly or hourly rates. Notwithstanding anything herein to the contrary, RCTA reserves all authority to direct and control any and all public information regarding its RCT system. The RCTA ownss and controls the Redwood Coast Transit (RCT) name and logo. The name and logo shall not be used without RCTA authorization. In no event shall the CONTRACTOR release any advertising or promotional materials without prior approval of the RCTA.
System Promotion. CONTRACTOR shall not be responsible to undertake or fund any advertising or promotional activities on behalf of the MTA. CONTRACTOR shall, however, cooperate with MTA in any such activities initiated by the MTA. CONTRACTOR shall dispense MTA information publications, respond to patron requests for information, act as a liaison and provider of system promotion information with and to community agencies and groups, and do all other things to assist and support MTA’s advertising and public information efforts.
System Promotion. Licensee will display all brochures, promotional and other materials required by Licensor (and which are consistent with the Image) with respect to System Hotels in Hotel guest rooms and public areas as designated by Licensor.
