Service Provider Mode. If the Processing occurs while the Downstream Participant is a Service Provider pursuant to Section 8.1(b), and such Personal Information is accompanied by Signals indicating the Consumer is a resident of an Applicable Jurisdiction (EC), the Downstream Participant may Process such Personal Information solely to carry out First-Party Advertising (if the First Party is a Publisher), Measure Ad Performance, Apply Market Research to Generate Campaign Insights, Ad Viewability, Negative Targeting, and Frequency Capping Activities on behalf of the First Party, but may not engage in Selling or Targeted Advertising.
Appears in 4 contracts
Samples: Privacy Agreement, Privacy Agreement, Privacy Agreement
