Regional Demographics. Dundee and Angus has a total population of 266,000 people (Dundee 149,000 and Angus 117,000) – c. 5% of Scotland’s population. A total of around 36,000 enrolled students attend either Dundee and Angus College or one of the two Dundee universities. In Dundee 66% of the population are working age, while in Angus 60% of the population are working age, compared to 64% of the total Scottish population. The populations of both Dundee and Xxxxx are ageing. As shown in the diagrams below, by 2039 the population of Dundee and Angus combined is forecast to increase by c. 70% for those aged 65+. In the same timescale, the combined population is predicted to decrease by c.10% for those aged 16-29. Working Age Population 68% of people in Dundee and 60% of people in Angus are of working age (16-64), slightly lower than for Scotland as a whole at 64%. Economically Active 70% of the population in Dundee and 81% of the population in Angus are economically active compared to 77% for Scotland as a whole, mainly due to relatively high numbers of economically inactive people in Dundee (including a large student population – in Dundee 30% of economically inactive persons are students). Unemployment Dundee’s 2017 unemployment rate of 3.2% is above the Scottish average of 2.3% whilst the unemployment rate in Angus at 2% is slightly better that the Scottish average. Youth unemployment within the Dundee and Angus area is in line with Scottish average figures. These figures have shown a significant improvement in recent years, particularly in Dundee City. The role of the College is particularly important however, with the relative reduction in unemployment for the 16 – 19 year old age group being reflected in a similar increase in uptake of college places by this age group. Overall employment for the 16 – 19 year old age group within the region is below the Scottish average, with only around 14% of young people entering employment. Economically Inactive 43,000 people in Dundee and Angus are designated as economically inactive, representing 29.5% of the local working age population in Dundee and 21% of the Angus working age population – Dundee’s economically inactive population is significantly higher than the Scottish figure of 22.4%, although as previously noted for Dundee, almost one third of the economically inactive population are students. Within the Dundee and Angus economically inactive group c 25% are students (full-time aged 16- 64), 30% are long term sick, 14% are retired ...
Regional Demographics. Dundee and Xxxxx has a total population of 254,860 people (Dundee 144,290 and Angus 110,570) – c. 5% of Scotland’s population. A total of around 36,000 enrolled students attend either Dundee and Angus College or one of the two Dundee universities. In Dundee 67% of the population are working age, while in Angus 61% of the population are working age, compared to 65% of the total Scottish population. The populations of both Dundee and Xxxxx are ageing. As shown in the diagrams below, by 2039 the population of Dundee and Angus combined is forecast to increase by c. 70% for those aged 65+. In the same timescale, the combined population is predicted to decrease by c.10% for those aged 16-29. Percentage change in population in Angus and Scotland 2016-2030 Percentage change in population in Dundee and Scotland 2016-2030 Working Age Population 66.5% of people in Dundee and 60.9% of people in Angus are of working age (16-64), slightly lower than for Scotland as a whole at 64.7%. Economically Active 70% of the population in Dundee and 81% of the population in Angus are economically active compared to 77% for Scotland as a whole, mainly due to relatively high numbers of economically inactive people in Dundee (including a large students population – in Dundee 30% of economically inactive persons are students). Unemployment Dundee’s 2016 claimant rate of 17.3% is well above the Scottish average of 13.7% whilst the claimant rate in Angus at 12.2% is slightly better that the Scottish average of 13.7%. Youth unemployment within the Dundee and Angus area is in line with Scottish average figures. These figures have shown a significant improvement in recent years, particularly in Dundee City. The role of the College is particularly important however, with the relative reduction in unemployment for the 16 – 19 year old age group being reflected in a similar increase in uptake of college places by this age group. Overall employment for the 16 – 19 year old age group within the region is below the Scottish average, with only around 14% of young people entering employment. Economically Inactive 42,800 people in Dundee and Angus are designated as economically inactive, representing 30% of the local working age population in Dundee and 19% of the Angus working age population – Dundee’s economically inactive population is significantly higher than the Scottish figure of 23%, although as previously noted for Dundee, one third of the economically inactive population are students. With...
Regional Demographics. Dundee and Angus has a total population of around 265,000 people (Dundee 148,300 and Angus 116,500) – c. 5% of Scotland’s population. A total of around 37,000 enrolled students attend either Dundee and Angus College or one of the two Dundee universities. In Dundee 67% of the population are working age, while in Angus 61% of the population are working age, compared to 65% of the total Scottish population. The populations of both Dundee and Xxxxx are ageing. As shown in the diagrams below, by 2039 the population of Dundee and Angus combined is forecast to increase by c. 70% for those aged 65+. In the same timescale, the combined population is predicted to decrease by c.10% for those aged 16-29. Percentage change in population in Angus and Scotland 2012-2037 Percentage change in population in Dundee and Scotland 2012-2037 Working Age Population 66.5% of people in Dundee and 60.9% of people in Angus are of working age (16-64), slightly lower than for Scotland as a whole at 64.7%. Economically Active 67% of the population in Dundee and 79% of the population in Angus are economically active compared to 77% for Scotland as a whole, mainly due to relatively high numbers of economically inactive people in Dundee (including a large student population – in Dundee 31% of economically inactive persons are students).
Regional Demographics. The Twin Cities Metropolitan Statistical area is comprised of six counties: Xxxxxx, Dakota, Hennepin, Scott, Wright, and Xxxxxx. The total population of these counties was 2,600,349 in 2017 according to U.S. Census data. Although Chanhassen Brewing Company fully expects patronage from residents of all of these counties, the vast majority of customers are estimated to reside in Xxxxxx County, Hennepin County, and Xxxxx County. Target Customers Our marketing strategy will be primarily based on making a consistent product for our target customer. We will ensure that our products' prices take into consideration customers’ budgets so that it is competitive with the surrounding market and is affordable to our customers. Our strategy calls for the development of relationships with suppliers, distributors, and retailers to support our business. Regular visits will be undertaken to these areas to ensure that we are meeting their expectations. Competitive Analysis Unmapped Brewing: Unmapped Brewing is located at 00000 Xxxxxxxxx Xxxx xx Xxxxxxxxxx, XX. The brewery was founded by avid outdoor enthusiasts with a passion for quality craft beer and an unshakeable entrepreneurial streak. Unmapped Brewing team is proud to offer their year‐round lineup of flagship “Belgian & Stateside Ales” along with a diverse supporting cast of special and limited release beers of all styles in the taproom. Unmapped Brewing Company produces 1,000 bbl per year in 2018. Unmapped Brewing would be a strong competitor of Chanhassen Brewing Company due to its strong taproom sales model. Excelsior Brewing: Excelsior Brewing is located at 000 0xx Xxxxxx xx Xxxxxxxxx, XX. The brewery is housed in a newly‐renovated former auto garage in downtown Excelsior. It is easily accessed by the heavy foot traffic that is characteristic of Excelsior (especially in summer). The taproom is open Tuesday through Sunday. Excelsior often is involved in or hosts events in the immediate Excelsior area. The taproom is very popular and sees a large number of people each day that it is open. Excelsior has expanded rapidly and has recently expanded distribution to include bottles. The brewery enjoys a fierce brand loyalty for those who live nearby. Excelsior Brewing produced 6,000 bbl per year in 2018. Overall, Excelsior would be a strong competitor of Chanhassen Brewing Company due to its strong taproom sales model. Steel Toe Brewing: Steel Toe Brewing is located at 0000 Xxxx 00xx Xxxxxx xx Xxxxx Xxxxx Xxxx, XX. The bre...
