Protection of Licensed Trademarks. Publisher shall assist Microsoft in protecting and maintaining Microsoft’s rights in the Licensed Trademarks, including preparation and execution of documents necessary to register the Licensed Trademarks or record this Agreement, and giving immediate notice to Microsoft of potential infringement of the Licensed Trademarks. Microsoft shall have the sole right to and in its sole discretion may, commence, prosecute or defend, and control any action concerning the Licensed Trademarks, either in its own name or by joining Publisher as a party thereto. Publisher shall not during the term of this Agreement contest the validity of, by act or omission jeopardize, or take any action inconsistent with, Microsoft’s rights or goodwill in the Licensed Trademarks in any country, including attempted registration of any Licensed Trademark, or use or attempted registration of any xxxx confusingly similar thereto.
Protection of Licensed Trademarks. (a) Licensee shall take reasonable steps to avoid endangering the validity of the Licensed Trademarks, including compliance with the applicable Laws in all countries where Licensed Products are Commercialized. Licensee shall execute registered user agreements and similar documents required by Licensor to protect or enhance Licensor’s title and rights in the Licensed Trademarks. Except as otherwise provided in this Agreement, Licensee shall be responsible for all out-of-pocket costs and expenses incurred in connection with obtaining and maintaining trademark registrations where such registrations would not have been applied for or maintained in the absence of Licensee’s activities under this Agreement, recording this Agreement and obtaining the entry of Licensee as a registered or authorized user of the Licensed Trademarks.
Protection of Licensed Trademarks. At Microsoft’s request and expense, EA shall assist Microsoft in protecting and maintaining Microsoft’s rights in the Licensed Trademarks, including preparation and execution of documents necessary to register the Licensed Trademarks or record this Agreement, and giving immediate notice to Microsoft of potential infringement of the Licensed Trademarks of which EA becomes aware, except in cases of the mere unauthorized replications and distribution of FPUs or Marketing Materials. Microsoft shall have the sole right to, and in its sole discretion may, commence, prosecute or defend, and control any action concerning the Licensed Trademarks, either in its own name or by joining EA as a party thereto. EA shall not during the Term of this Agreement contest the validity of, by act or omission jeopardize, or take any action inconsistent with, Microsoft’s rights or goodwill in the Licensed Trademarks in any country, including attempted registration of any Licensed Trademark, or use or attempted registration of any xxxx confusingly similar thereto.
Protection of Licensed Trademarks. Licensee shall, at Microsoft's reasonable request and expense, assist Microsoft in protecting and maintaining Microsoft's rights in the Licensed Trademarks, including preparation and execution of documents necessary to register the Licensed Trademarks or record this Agreement, and giving prompt notice to Microsoft of apparent infringement of the Licensed Trademarks. Microsoft shall have the sole right to and in its sole discretion may, commence, prosecute or defend, and control any action concerning the Licensed Trademarks, either in its own name or, with Licensee's consent (not to be unreasonably withheld), by joining Licensee as a party thereto. Licensee shall not during the Term of this Agreement contest the validity of, by act or omission jeopardize, or take any action inconsistent with, Microsoft's rights or goodwill in the Licensed Trademarks in any country, including attempted registration of any Licensed Trademark, or use or attempted registration of any xxxx confusingly similar thereto.
Protection of Licensed Trademarks. Publisher shall assist Microsoft in protecting and maintaining Microsoft’s rights in the Licensed Trademarks, at Microsoft’s sole expense, including preparation and execution of documents necessary to register the Licensed Trademarks or record this Agreement, and giving immediate notice to Microsoft of potential infringement of the Licensed Trademarks. Microsoft shall have the sole right to and in its sole discretion and expense may, commence, prosecute or defend, and control any action concerning the Licensed Trademarks, either in its own name or by joining Publisher as a party thereto (subject to Publisher’s prior written consent). Publisher shall not during the term of this Agreement contest the validity of, by act or omission jeopardize, or take any action inconsistent with, Microsoft’s rights or goodwill in the Licensed Trademarks in any country, including attempted registration of any Licensed Trademark, or use or attempted registration of any xxxx confusingly similar thereto.
Protection of Licensed Trademarks. Licensee shall assist Microsoft in protecting and maintaining Microsoft's rights in the Licensed Trademarks, including preparation and execution of documents necessary to register the Licensed Trademarks or record this Agreement, and giving immediate notice to Microsoft of potential infringement of the Licensed Trademarks. Microsoft shall have the sole right to and in its sole discretion may, commence, prosecute or defend, and control any action concerning the Licensed Trademarks, either in its own name or by joining Licensee as a party thereto. Licensee shall not during the Term of this Agreement contest the validity of, by act or omission jeopardize, or take any action inconsistent with, Microsoft's rights or goodwill in the Licensed Trademarks in any country, including attempted registration of any Licensed Trademark, or use or attempted registration of any mark confusingly similar therexx.
Protection of Licensed Trademarks. Each Licensee shall (a) comply in all material respects at all times with applicable Laws and (b) operate its business and sell Licensed Products in accordance in all material respects with at least the same standards of quality, appearance, service and other standards that it has observed as of the Effective Date. In order to promote adherence to such standards and for the purpose of protecting and maintaining the goodwill associated with the Licensed Trademarks and the reputation of Parent, Parent shall have the right to obtain from each Licensee reasonable information as to the operation of such Licensee’s business regarding the Licensed Products and the manner in which the Licensed Trademarks are used.
Protection of Licensed Trademarks. 11.1 Licensee shall promptly notify Licensor in writing of any infringements or imitations by others of the Licensed Trademark on goods similar to those covered by this Agreement which may come to Licensee's attention, and Licensor shall have the sole right to determine whether or not any action shall be taken on account of any such infringements or imitations. Licensee agrees to assist Licensor at Licensor's expense to the extent necessary in the procurement of any protection or to protect any of Licensor's rights to the Licensed Trademark, and Licensor, if it so desires, may commence or prosecute any claims or suits in its own name or join Licensee as a party thereto to so protect its rights. Licensor shall bear all costs, including attorneys' fees of all suits brought by it.
Protection of Licensed Trademarks. TRADEMARK LICENSEE admits the validity of, and agrees not to challenge the LICENSED TRADEMARK. TRADEMARK LICENSEE also agrees that any and all rights that may be acquired by the use of the LICENSED TRADEMARK by TRADEMARK LICENSEE shall inure to the sole benefit of TRADEMARK LICENSOR. TRADEMARK LICENSEE agrees to execute all papers reasonably requested by TRADEMARK LICENSOR to effect further registration of, maintenance and renewal of the LICENSED TRADEMARK and, where applicable, to record TRADEMARK LICENSEE as a registered user of the LICENSED TRADEMARK. TRADEMARK LICENSEE shall not use the LICENSED TRADEMARK or any part thereof as part of its corporate name nor use any name or xxxx confusingly similar to the LICENSED TRADEMARK. TRADEMARK LICENSEE further agrees not to register in any country any name or xxxx resembling or confusingly similar to the LICENSED TRADEMARK. If any application for registration is, or has been filed in any country of said TERRITORY by TRADEMARK LICENSEE which relates to any name or xxxx which, in the sole opinion of TRADEMARK LICENSOR, is confusingly similar, deceptive or misleading with respect to the LICENSED TRADEMARK, TRADEMARK LICENSEE shall immediately abandon any such application or registration or, at TRADEMARK LICENSOR's sole discretion, assign it to TRADEMARK LICENSOR. TRADEMARK LICENSEE shall reimburse TRADEMARK LICENSOR for all the costs and expenses of any opposition, cancellation or related legal proceedings, including attorney's fees, instigated by TRADEMARK LICENSOR or its authorized representative, in connection with any such registration or application. In the event that TRADEMARK LICENSEE learns of any infringement or threatened infringement of the LICENSED TRADEMARK or any passing-off or that any third party alleges or claims that the LICENSED TRADEMARK is liable to cause deception or confusion to the public, or is liable to dilute or infringe any right, TRADEMARK LICENSEE shall forthwith notify TRADEMARK LICENSOR or its authorized representative giving particulars thereof and TRADEMARK LICENSEE shall provide necessary information and assistance to TRADEMARK LICENSOR or its authorized representatives in the event that TRADEMARK LICENSOR decides that proceedings should be commenced or defended. Any such proceedings shall be at the expense of TRADEMARK LICENSOR and TRADEMARK LICENSEE equally; and any recoveries shall be equally divided between TRADEMARK LICENSOR and TRADEMARK LICENSEE. Nothing herein, however, s...
Protection of Licensed Trademarks. Licensee shall assist Microsoft, at Microsoft's reasonable cost, in protecting and maintaining Microsoft's rights in the Licensed Trademarks, including preparation and execution of documents necessary to register the Licensed Trademarks or record this Agreement, and giving immediate notice to Microsoft of potential infringement of the Licensed Trademarks. Microsoft shall have the sole right to and in its sole discretion may commence, prosecute or defend, and control any action concerning the Licensed Trademarks, either in its own name or by joining Licensee as a party thereto. Licensee shall not during the Term of this Agreement contest the validity of, by act or omission jeopardize, or take any action inconsistent with, Microsoft's rights or goodwill in the Licensed Trademarks in any country, including attempted registration of any Licensed Trademark, or use or attempted registration of any xxxx confusingly similar thereto.
