Promotional and Marketing Services. (1) If and as may be requested by Kmart from time to time, MSO shall cause Stewart to render her sxxxxxxx in a professional manner consistent with the intent of this Agreement and to use her reasonable good faith efforts to participate in the promotion and imaging of the Licensed Products including, without limitation, through television, radio and print advertising, in-store videos, appearances and other media presentations or programs and shall use reasonable and appropriate opportunities, in her reasonable discretion, to promote the Licensed Products and Kmart's sale thereof including, without limitation, interviews, editorials, press conferences, press releases and television appearances. In light of the considerable demands on Stewart's schedule, Kmart and MSO sxxxx cooperate in good faith to schedule the dates, times, places and manner in which Stewart shall fulfill her obligatioxx xxxxr this Section as far in advance, and in the most convenient manner, possible. Subject to the final sentence of this Section VIII(1), MSO shall cause Martha Stewart to be available to rxxxxx xxxxxxxx under this Section VIII(1) consistent with past practices under the Prior Agreements, but in no event for more than 25 days annually, inclusive of travel time. Kmart shall pay all costs and expenses in connection with such services including, without limitation, cost of first class air travel (or private plane) and lodging consistent with Kmart's past practices with Stewart under the Prior Agreements as of the date hereof. Any significant expenses anticipated by MSO in excess of those generally borne by Kmart pursuant to past practice under the Prior Agreements shall be first submitted to Kmart for approval. No failure by MSO to comply with the terms of this provision by reason of the death, disability, incapacity, or other circumstances beyond the reasonable control of Martha Stewart (includixx, xxxxxxx xxmitation, the prosecution and resolution of any civil or criminal claims involving Ms. Stewart) shall be cxxxxxxxxx x breach of this Agreement."
Promotional and Marketing Services. (1) MSLO shall cause Martxx Xxxxxxx xx render her services in a professional manner consistent with the intent of this Agreement and to use her reasonable good faith efforts to participate in the promotion and imaging of the Licensed Products including without limitation, through television, radio and print advertising, in-store videos, appearances and other media presentations or programs and shall use reasonable and appropriate opportunities, in her reasonable discretion, to promote Kmart and the Licensed Products including but not limited to interviews, editorials, press conferences, press releases and television appearances. Upon Kmart's reasonable prior request, MSLO shall cause Martxx Xxxxxxx xx render her services at such places, on such dates, at such times and in such manner as shall be reasonably requested. If because of a conflicting professional engagement, Martxx Xxxxxxx xx unable to render services on a date or time at such a location as Kmart may request, MSLO shall inform Kmart of the next date upon which Martxx Xxxxxxx xxxll be able to render such services., MSLO shall cause Martxx Xxxxxxx xx be available for up to 25 days annually, inclusive of travel time, for the purposes
Promotional and Marketing Services. Licensee shall contribute promotional and marketing services to the development of the WEBtoon System valued by the parties in the amount of Two Hundred Fifty Thousand U.S. Dollars (US$250,000), which contribution shall be based upon the attainment of milestones and deliverables to be mutually agreed upon by Licensee and Licensor. Licensee undertakes that Mr. Stan Xxx, xx behalf of Licensee, shall be required to assist in marketing and promoting the WEBtoon Products worldwide but physically only from Los Angeles, California, on terms to be mutually agreed upon by Licensee and Licensor. Attached as Schedule 4.01(b) hereto is a detailed plan describing the minimum Licensee promotional and marketing services plan of the WEBtoon Products for such value. Licensor shall assume all out-of-pocket pre-approved promotional, advertising, travel, lodging and meal expenses incurred by Licensee's personnel and/or consultants in providing such promotional and marketing services described in this Section which expenses shall all be deducted by the Licensee from the amount of $250,000 provided in this Section.
Promotional and Marketing Services. (1) MSO shall cause Stexxxx xx render her services in a professional manner consistent with the intent of this Agreement and to use her reasonable good faith efforts to participate in the promotion and imaging of the Licensed Products including, without limitation, through television, radio and print advertising, in-store videos, appearances and other media presentations or programs and shall use reasonable and appropriate opportunities, in her reasonable discretion, to promote the Licensed Products and Kmart's sale thereof including, without limitation, interviews, editorials, press conferences, press releases and television appearances. In light of the considerable demands on Stexxxx'x xxhedule, Kmart and MSO shall cooperate in good faith to schedule the dates, times, places and manner in which Stexxxx xxall fulfill her obligations under this Section as far in advance, and in the most convenient manner, possible. Subject to the final sentence of this Section VIII(1), MSO shall cause Marxxx Xxxxxxx xx be available to render services under this Section VIII(1) consistent with past practices under the Prior Agreements, but in no event for more than 25 days annually, inclusive of travel time. Kmart shall pay all costs and expenses in connection with such services including, without limitation, costs of first class air travel (or private plane) and lodging consistent with Kmart's past practices with Stexxxx xxder the Prior Agreements as of the date hereof. Any significant expenses anticipated by MSO in excess of those generally borne by Kmart pursuant to past practice under the Prior Agreements shall be first submitted to Kmart for approval. No failure by MSO to comply with the terms of this provision by reason of the death, disability or incapacity of Marxxx Xxxxxxx xxall be considered a breach of this Agreement.
