Product Placement. (i) If DealerTrack elects, in its sole discretion, and provided DealerTrack has received the written permission of Lender, to place on the DealerTrack Site the name, mark, logo, advertisement, description of products and services, xxomotional and informational content ("Product Information") of Lender, DealerTrack shall place such Product Information (x) Prominently (as defined below) and (y) not less Prominently than it places substantially similar Product Information of any DealerTrack Financial Institution, or its Affiliate, which is a stockholder of the Parent Company (a "Stockholder Lender"); and
Product Placement. Health Supplements should only be placed on the market upon granting of marketing authorisation, as applicable, by the Regulatory Authority in the respective Member State.
Product Placement. At no additional cost to Client, EFS will provide preferential placement in the Catalogs and/or on the Websites, as requested by Client, for certain Merchandise from time-to-time, e.g. apparel, magazines, books, DVD’s, etc. or marketing campaigns that tie to events and initiatives of Client and its affiliates, consistent with Client’s past practices in the prior placement of such items in the Catalogs and/or on the Websites.
Product Placement. Traditional Medicines should only be placed on the market upon granting of marketing authorisation, as applicable, by the Regulatory Authority in the respective Member State.
Product Placement. Considering the lack of any research on the effect of product placement in interactive television and film, this section will determine the effectiveness of product placement of interactive film through theories and effectiveness of product placement in traditional film and television and video games. Product placement is the marketing practice of incorporating a specific brand or product into a work of media for deliberate compensation and or promotional intent (Lehu, 2009, 1-2). In the climate of streaming services there are primarily three practices of product placement. A more traditional form of product placement occurs when a company will supply products to a production in order to offset production costs. Brand integration is a more common approach and occurs when companies will pay a fee for a production to feature their brand and or product guaranteeing “a close-up shot of a product logo or a mention of the product by name”. Copromotional marketing is most common with film and television in which a company will help advertise the production in exchange for promotional placement (Xxxxx Xxxxx qtd. in Xxxxxx, 0000, Fast Company). With the lack of traditional advertising practices with commercials in television, Netflix has incorporated a variety of different product placements throughout their original productions, especially with season 3 of “Stranger Things”. Concave Brand Tracking recorded over 100 brands from nearly 45 different products across the season, calculating “the total amount for product placement advertising value at over 15 million dollars” (Concave, 2019). As of September 30th, 2019 Netflix, reported $12.43 billion in debt up from $10.36 billion at the end of 2018 (Xxxxxxxx, 2019, Variety). With new modes of consuming media, Generation Z has a more positive perception on product placements and consider it to be a viable mode of communication and preferred replacement for traditional commercials (Xxxxx, 2018, 73). A survey by the Audience Project revealed that 54% of North American Netflix viewers would stop watching if traditional commercials were incorporated into the service. Even more alarming, 42% of North American respondents claimed they would still stop watching content on Netflix if commercials were introduced while lowering the subscription price, a similar model used by Hulu (Werliin, 2019, Audience Project). Although Statista has projected $11.44 billion spending on product placement in 2019 for the United States, up from ...
Product Placement. After the Closing, the Seller shall use commercially reasonable efforts to cause seven (7) promotional feature film contracts to be executed within thirty-six (36) months from the Closing wherein Java Detour® products and/or store would be featured for a minimum of fifteen (15) seconds per film, such feature film to include “A-rated” actors (as such term is commonly defined and understood within the film industry) (the “Product Placement”). Notwithstanding the foregoing, Buyer and Seller acknowledge and agree that Seller shall not be obligated to complete the Product Placement pursuant to the terms and conditions set forth in this Section 4.7 and failure to complete such Product Placement shall not be deemed to be a breach of this Agreement so long as Seller has used commercially reasonable efforts with respect to completing the Product Placement. Buyer and Seller further acknowledge and agree that to the extent that Buyer is unsatisfied with any of Seller’s or its affiliates’ efforts under this Agreement or any agreement contemplated hereby, Buyer may, in its reasonable discretion, cease paying any Management Fee (as such term is defined in the Foxwoods Finder’s Agreement) due and payable under the Foxwoods Finder’s Agreement without any further obligation on the part of Buyer or Seller thereunder, except that Buyer shall not in any event cease paying any Management Fee otherwise due and payable under the Foxwoods Finder’s Agreement solely as a result of Seller’s failure to complete the Product Placement pursuant to the terms and conditions set forth in this Section 4.7.
Product Placement. During the term and subject to the terms and conditions of this Agreement, Retailer agrees to dedicate the amount of space indicated on Exhibit A for the number of Front-End Fixtures identified on Exhibit A to the sale of the Products. The parties acknowledge that the Program includes Front-End Fixtures consisting of sixteen general sizes (Xxxxxx H Large, Xxxxxx H Medium, Xxxxxx H Small, Xxxxxx Combo, Alt 1, 2, 3, CCS 1 Walk-Up, CCS 2 Walk-up. CCS 3 Walk-up, CCS Candy Island, Lane 0/0-X, Xxxx 0/0X, Xxxxxx Store A, Market Store B, Market Store C, Market Store D and Market Store E) and that Vendor’s Products may not be offered for sale from all sixteen sizes – Exhibit A indicates the expected number of each size of Front-End Fixtures from which Vendor’s Products will be offered for sale at the Stores open as of the Effective Date of this Agreement, each relocated and/or remodeled Store and each new Retailer Store opened during the term of this Agreement; provided, however that in the case of new, relocated and/or remodeled Stores the amount of space dedicated to Products provided by or on behalf of Retailer shall depend upon the size of the Front-End Fixture installed in the applicable Store. The Products will be initially placed on the Front-End Fixtures listed on Exhibit A. The Vendor Products to be placed on the Front-End Fixtures shall be mutually determined by the parties from time to time. Retailer will determine the locations on the Front-End Fixtures where the Vendor Products will be offered for sale.
Product Placement. RE will assist WYD in entering into agreements with stores and retail chains, including, without limitation, K-Mart, Wal-Mart, Target, and Payless Shoe Stores (“Retail Stores”) for the placement of Promoted Products for sale in the Retail Stores. WYD shall have control over the contract process with Retail Stores, including, without limitation, negotiations with Retail Stores regarding prices, terms and conditions; provided, that RE shall cooperate in good faith with such efforts by WYD if requested by WYD.
Product Placement. BVIG shall be responsible for acquiring (1) any third party product placements for advertising with the Application, and (2) any product placements of BVIG Materials within the Applications only as mutually agreed upon by the parties and as jointly determined by BVIG and Licensor. During the Term, BVIG shall use commercially reasonable efforts to work with third parties on product placement advertising within the Applications, provided that any failure of BVIG to consummate any such arrangements will not be a breach of this Agreement or give rise to any rights or causes of action for Licensor or any other person or entity hereunder, and any such arrangements shall be subject to Licensor’s prior written approval. Licensor will, within seven (7) calendar days of written request for approval, provide approvals or disapprovals for any such product placement arrangements. If Licensor expressly disapproves of any such product placement arrangement, it will, contemporaneously with such disapproval, supply a written statement setting forth the exact reasons for the disapproval and the corrections necessary to obtain Licensor’s approval, if any. Licensor's failure to provide any approval or disapproval hereunder within seven (7) calendar days after BVIG's request therefore will be deemed Licensor’s approval. The aesthetic design of any product placement advertising for third party content within the Applications shall be mutually agreed upon by the parties and the implementation thereof shall be the responsibility of Licensor, subject to BVIG’s approval. Any development costs incurred by Licensor for product placements will be mutually agreed upon by Licensor and BVIG prior to any agreement between BVIG and a third party for implementing any product placement. The fees charged by BVIG for any such product placement advertising shall be negotiated by BVIG in good faith, and BVIG shall keep Licensor informed of the progress of such efforts. All cash revenues derived in respect of product placement in each Territory shall constitute the Product Placement Fees which are payable to both the Licensor and BVIG.
Product Placement. Producer will not make arrangements to place or integrate a product or service in the Program, or to obtain a product or service for the Program at no charge or at a discounted rate, without CBC’s prior approval. Producer agrees to adhere to CBC’s commercial and programming policies, the full details of which can be found in the Producer’s Handbook and online here: xxxx://xxx.xxx.xxxxx-xxxxxx.xx/en/reporting-to-canadians/acts-and-policies/programming/program- policies/
