Positioning Statement Sample Clauses

Positioning Statement. The positioning statement you developed earlier goes here. Key Benefit: Describe the main benefits – from the audience’s perspective - that the target audience will receive from adopting this new behavior. Support Statements: Describe the reasons why the benefits outweigh the costs. Style and Tone: Describe the feeling that this communication should have. Authoritative, light, emotional, etc. Note any existing graphic standards that need to be considered. Media: List what communication channels that should be addressed. For example, posters, factsheets, television commercials, radio spots, etc. Creative considerations: Write anything else the creative team should know, such as what languages should be used, what images you would like depicted, different nationalities that should be represented, etc. An example creative brief for the Armenia campaign is below. Creative Brief Background: Increase the amount of fortified products purchased to improve nutrition in Armenia. Target Audiences: Mothers (women age 25+), as they are most likely to purchase flour and handle the family’s healthcare needs, low and middle-income Target Behaviors: To purchase and consume fortified flour and by-products Positioning Statement: For Armenian mothers, buying fortified products is an investment in the health of their family, a way to ensure the best health for their family, and more important and beneficial than buying cheaper, unfortified products. Key Benefit: A healthier, more productive family. Support Statements: • Health problems from vitamin and mineral deficiencies, such as iron-deficiency anemia (XXX) and neural tube defects (NTDs), are widespread in Armenia and can be easily prevented with fortified flour. • Fortified flour is essentially the same as unfortified flour except that it has added vitamins and minerals for better health. • Buy and consume fortified flour to prevent iron and folic acid deficiencies. Style and Tone: Tone should be authoritative, but light. Not very serious. Must include logo. Media: Television news stations should be a primary target because 39% of Armenians say they watch news more than any other content. The three TV channels that should be used in this campaign are Shant TV, H1, and Armenia TV. News shows on these channels should be targeted to carry news stories of the campaign. Also, commercials should be played most during the most popular soap operas on these channels. This will help focus the campaign on two viewing consumer audienc...
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Positioning Statement. The owner/s have a combined 40 years industry experience in restaurant and management that fully support the operation. Big Ma’s Kitchen will provide a vast collection of handcrafted desserts and other southern baked goods and foods while providing the unique opportunity for patrons to pair them with other southern and high-quality products that cannot be found elsewhere. Big Ma’s Kitchen will go above and beyond the call of duty making patrons come back and tell everyone they know. Our slogan “We put the SOUL in FOOD” and our tag line “Soul Food Re-imagined’ will be a social media hit that will generate countless memes and viral videos.
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Positioning Statement. The Consultant shall advise with respect to the development of a Positioning. Statement designed to create further value for the Company's shareholders. This Statement shall form the basis of a public relations mission statement and shall be used in all corporate communications in order to create a congruent message to all existing and future shareholders.
Sample 1
Positioning Statement it is the desire of SOGEDEV to showcase not only the vast array of amenities and features to be located at it’s Nouveau Kiskeya Caribbean residential / resort, but also the social, economic and spiritual benefits of the project to the residents of Haiti as well.
Sample 1
Positioning Statement. For meeting and tournament planners looking to break routine and escape the chaos of the city, a Parksville Qualicum Beach retreat fosters concentration and creativity. Unlike other Vancouver Island destinations, Parksville Qualicum Beach offers a central location and a wide range of accommodation and facilities to suit any budget.
Sample 1
Positioning Statement. Our main focus in marketing will be to increase customer awareness in the surrounding community. We will direct all of our tactics and programs toward the goal of explaining who we are and what we are all about. We will price our products fairly, keep our standards high, and execute the concept so that “word-of-mouth” will be our main marketing force.
Sample 1
Positioning Statement. Lead, Enrich & Transform the Industry. At V2 Cigs, we set the bar for quality, consistency and product performance. These are the cornerstones of the V2 Cigs philosophy. V2 Cigs is the brand that current and future customers can always trust for superior products in the electronic cigarette category.
Sample 1
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Positioning Statement. We will automatically position ourselves as the top, high-end, medical level and quality oritened, digital controled, total solution service for matchable private dental clinic. Considering that not many of the other competitors will offer the range of this type services that we will, nor that their staffs will be trained like ours, and that there are not many of our type in our target locations, we will be able to provide services stably to them.
Sample 1
Positioning Statement. For individual and corporate clients who wish to participate in virtual traveling, FV is the unique premier virtual travel agency. FV’s experience with and enthusiasm for virtual travel is displayed in the exceptional service, value, and advice it provides for the customer.
Sample 1

Related to Positioning Statement

  • Earning Statement The Company will make generally available to its security holders and the Representatives as soon as practicable an earning statement that satisfies the provisions of Section 11(a) of the Securities Act and Rule 158 of the Commission promulgated thereunder covering a period of at least twelve months beginning with the first fiscal quarter of the Company occurring after the “effective date” (as defined in Rule 158) of the Registration Statement.

  • Closing Statement (a) At least five (5) business days prior to the Closing Date, the Company shall submit to Buyer a written statement of estimated Current Assets and Current Liabilities as of the last day of the month immediately preceding the Closing Date (the "Estimated Closing Statement") containing the Company's good faith estimate of the Net Working Capital Amount (the "Estimated Net Working Capital Amount"), which shall reflect the items required to be set forth in, and be prepared in a manner consistent with the preparation of, the Closing Statement, in each case in accordance with Section 4.6(b); provided, however, that for purposes of the Estimated Net Working Capital Amount, the parties hereto agree that 50% of the amount of Fuel Sensor Damages (x) actually expended by Parent or the Company from March 1, 2011 through the last day of the month immediately preceding the Closing Date and (y) accrued as current liabilities on the Estimated Closing Statement, shall be added as a credit to the estimated Net Working Capital Amount set forth on the Estimated Closing Statement. Commencing with the Company's delivery of the Estimated Closing Statement to Buyer, Buyer shall have reasonable access to the books and records and personnel of the Company and the opportunity to consult with the Company for purposes of confirming or disputing the Estimated Net Working Capital Amount. If Buyer shall disagree, in good faith, with any item set forth in the Estimated Closing Statement or used to determine the Estimated Net Working Capital Amount, then Buyer and the Company shall work, in good faith, to reach agreement on such disputed items and the amounts as agreed to by Buyer and the Company shall constitute the Estimated Net Working Capital Amount. Notwithstanding the foregoing, Buyer's agreement with the Estimated Net Working Capital Amount (or any item set forth in the Estimated Closing Statement or used to determine the Estimated Net Working Capital Amount) shall not foreclose, prevent, limit or preclude any rights or remedy of Buyer set forth in this Agreement. If the Estimated Net Working Capital Amount is less than the Target Net Working Capital Amount, the amount of the Closing Payment to be paid by Buyer pursuant to Section 4.1(b)(i) shall be reduced by an amount equal to the difference between the Estimated Net Working Capital Amount and the Target Net Working Capital Amount. If the Estimated Net Working Capital Amount is more than the Target Net Working Capital Amount, the amount of the Closing Payment to be paid by Buyer pursuant to Section 4.1(b)(i) shall be increased by an amount equal to the difference between the Estimated Net Working Capital Amount and the Target Net Working Capital Amount.

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