Common use of Other Media Clause in Contracts

Other Media. At the Company’s request, DOT may permit, in the DOT’s discretion not to be unreasonably withheld, temporary advertising wrapping of the Coordinated Franchise Structures and/or temporary innovative build-outs (“Non- Traditional Advertising”) of up to ten (10) Coordinated Franchise Structure locations per month for a limited time period, and the dimension specifications set forth in Appendix D shall not apply to such Non-Traditional Advertising. Electronic media will be permitted on a case-by-case basis and, except for backlighting of printed posters (the Company shall be permitted to use backlighting of advertising on Coordinated Franchise Structures except where prohibited by rules or regulations of Landmarks), will be subject (except as may otherwise be permitted by the City) to the applicable zoning regulations for property adjacent to the site, and shall be subject to all applicable approvals by City agencies. Audio advertising will not be permitted, provided, however, an audio component used in connection with an information/computer kiosk may be permitted in the sole discretion of DOT.”

Other Media. At the Company’s request, DOT may permit, in the DOT’s discretion not to be unreasonably withheld, temporary advertising wrapping of the Coordinated Franchise Structures and/or temporary innovative build-outs (“Non- Traditional Advertising”) of up to ten (10) Coordinated Franchise Structure locations per month for a limited time period, and the dimension specifications set forth in Appendix D shall not apply to such Non-Traditional Advertising. Electronic media will be permitted on a case-by-case basis and, except for backlighting of printed posters (the Company shall be permitted to use backlighting of advertising on Coordinated Franchise Structures except where prohibited by rules or regulations of Landmarks), will be subject guided bysubject (except as may otherwise be permitted by the City) to the applicable zoning regulations for property adjacent to the site, and shall be subject to all applicable approvals by City agencies. Audio advertising will not be permitted, provided, however, an audio component used in connection with an information/computer kiosk may be permitted in the sole discretion of DOT.”